regarded me a friend and an exciting person they enjoyed spending time with, but most would not include me in their inner circle, something which is perfectly understandable. They were, however, extremely helpful and eager to discuss anything that would help me with my work. This often happened without me explicitly asking them to do this, and so, these encounters were always enjoyable and informative. Ethical considerations All of my informants are anonymized throughout the thesis through different pseudonyms. The given descriptions of their characters and personalities are correct but are at the same time general characteristics so that you cannot recognize a person. Work, offices, and residential areas are anonymized for protection of my informants. Hla, which is described in chapter 3., is the only exception for this way of protecting my informants. Hla is a character that is used as a literary instrument and is a combination of both the informant as a person, her descriptions, and my personal experiences. Therefore, the character Hla only appears in this particular contextualizing chapter. As an additional measure, I created a Facebook-profile used as a researcher-profile. On this profile, I made sure to have a picture where people that knew me would recognize me, but it is still taken from a distance and not detailed. My friend-list was hidden in both my private and research-profile. The profile-description informed my “Facebook-friends” that I was an anthropologist working on social media; additionally, people connected to this profile were informed ahead of time. This research-profile were used to follow what people wrote in status updates, which picture they shared, what kind of things they liked and interfere with, and so on. I intentionally followed different groups to see what kind of information was written, shared, and discussed. Since knowledge and communication was something I was interested in early on, especially consideration education, I followed different health-informative groups as well as technology, newspapers, and so on. NESH guidelines state that: “The rules of the forum may provide some indication of the user’s reasonable expectations of publicity, i.e., the extent to which the users expect that the information published in the forum will be public or only shared between members.”(NESH, 2019, pp. 15-16). During my fieldwork and in the time back in Norway I saved some screenshots of different interesting posts, pages or comments. All screenshots are by people or posts that were aware of my work and have given their consent, or they are from public groups and public discussions. All names are anonymized in these pictures and cannot 32