During my fieldwork, I also become part of a group that created a campaign called; Break the silence: Ask for Zarni, which is working with addressing sexual harassment in the Yangon bar-scene. This group consists of local persons and foreigners living in Yangon. This activity was not deliberately meant to become a source of information for my fieldwork but did after some time give insight into the field of fonts, something I could not foresee. The campaign is therefore used in chapter 4 as an example of digital script challenges, without describing any participants in the group. Through different contacts that knew of my work, I was asked to present one workshop and one lecture in basic research skill at two different business schools in Yangon. The lecture was conducted in February and the workshop in May, both with an underlying goal to get in contact with students, as well as the benefits of experience with planning and conducting presentations and workshops. From the lecture, I, unfortunately, did not gain much information other than a few conversations after the lecture itself. However, the workshop introduced me to students that would participate in my focus-group later on. The focus-group was conducted to gain more specific information regarding the font-issue addressed in chapter 4 since this was an issue I struggled to getting a good overview and understanding of. In hindsight, I experienced that a workshop is preferable over a lecture since you get the opportunity to engage with the student in a more effective way than through a lecture. I experienced that students were more interested in helping me out after working a bit with me and get to know me ahead of time. Fieldwork Strategies and Positioning As an anthropologist, participating observation, or “hanging out” was my primary method during the fieldwork. I would meet my informants in day to day situations, travel with them, and spend some time getting to know them and gain a relation built on mutual trust regarding my work. This strategy would imply that my main tool in the field is myself and my interpretation and understanding of my surroundings. Accordingly, the ethnographer needs to be reflexive of the position and its affection and interpretations. As Madden writes: “a critical appreciation of positionality is a tool with which to check my ethnographical baggage for presumption and prejudice… …Ethnographers, just like the groups they study, come with histories and socialization, and the influence of these elements in ethnographic research needs to be properly understood” (Madden, 2010, p. 22) This would imply that everything the ethnographer does during the fieldwork will, some way or another affect the outcome of a situation. Just who I am, where I come from, and how I 28