Facebook’s Civil Rights Audit
Second, Facebook committed to providing advertisers with information about Facebook’s non-discrimination policy
and requiring them to certify that they will comply with the policy as a condition of using Facebook’s advertising
tools. Although Facebook’s Terms and Advertising Policies had contained prohibitions against discrimination even
before the settlement, that policy was not widely known or well-enforced. Facebook updated its “Discriminatory
Practices” ad policy in June, 2019 to state: “Any United States advertiser or advertiser targeting the United States
that is running credit, housing or employment ads, must self identify as a Special Ad Category, as it becomes
available, and run such ads with approved targeting options.” Before certifying, advertisers are directed to
Facebook’s non-discrimination policy, and are shown examples illustrating what ad targeting behavior is permitted
and not permitted under the policy. Advertisers are also provided with external links where they can find more
information about complying with non-discrimination laws.
Facebook began asking advertisers to certify compliance with its non-discrimination policy in 2018, but in 2019
it made the certification mandatory and began requiring all advertisers to comply. Facebook reports that since late
August 2019, all advertisers must certify compliance with the non-discrimination policy; those who attempt to
place an ad but have not yet completed the certification receive a notice preventing their ad from running until the
certification is complete. Facebook designed the certification experience in consultation with outside experts to
underscore the difference between acceptable ad targeting and ad discrimination.
Third, Facebook committed to building a section in its Ad Library for US housing ads that includes all active ads for
housing (sale or rental), housing-related financing (e.g., home mortgages), and related real estate transactions (e.g.,
homeowners’ insurance or appraisal services). The purpose of this section is to help ensure that all housing ads are
available to everyone (including non-Facebook users), regardless whether a user was in the advertiser’s intended
audience for the ad or actually received the ad. The Library is searchable by the name of the Page running an ad or
the city or state to which the ad is targeted. The housing section of Facebook’s Ad Library went live on December
4, 2019. Facebook reports that the Library now contains all active housing opportunity ads targeted at the US that
started running or were edited on or after that date.
In addition to following through on the commitments discussed in the last report, Facebook also expanded on those
commitments by agreeing to extend all of these changes to Canada by the end of the year.
Facebook committed in the June 2019 Audit Report to go above and beyond its obligations as part of its settlement
of the discrimination cases and build Ad Library sections for employment and credit ads too. Like the housing
section, Facebook agreed to also make all active ads for job opportunities or credit offers (e.g., credit card or
loan ads) available to everyone, including non-Facebook users. Facebook reports that it is actively building the
employment and credit sections of the Ad Library now, and plans to launch them by the end of the year.
Fourth, Facebook committed to engage the National Fair Housing Alliance to conduct a training for key employees
with advertising-related responsibilities on fair housing and fair lending laws. Facebook indicates that the National
Fair Housing Alliance is in the process of developing the training (in partnership with Facebook’s Learning and
Development team), and expects to deliver the training in early 2021. Given the importance of understanding these
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