blogs.132 The intention of Umati is to qualitatively analyse the data it collects so it can contribute to research in the areas of technology, human monitoring, education on ethnic and religious diversity, and the influence of religion on speech.133 By identifying and understanding the use of hate speech online in Kenya, attempts to find nongovernment ways to reduce its effects of violence on the ground can be made. Therefore, similar initiatives would be useful to implement in Myanmar to gain a deeper understanding of hate speech. Counter Narratives Firstly, I want to address why proactive counter narratives are so important. One of the problems with the visibility of hate speech online is that the targeted group may believe the opinion is more accepted in society than it actually is. In addition to prevention and regulation, is important to visibly support and show solidarity with that group, and to address the presence of hatred but show it is not a shared belief. This is a point expressed by Vollhardt; he argues that when rejection of the hate speech is expressed by people who belong to the same social group as those who are behind it, it is less likely that the entire group will be perceived as antagonistic. It can therefore reduce the potential for cycles of violence.134 Social media platforms often receive a great amount of criticism and blame for shaping the thoughts and ideas of the youth. However, Twitter and Facebook have both shown the power to draw world-wide attention to campaigns or ideas through their ‘trends’ or ‘hashtags’. The hashtag ‘NotInMyName’ is an online campaign to counter islamophobia after the growing threat of extremist groups such as ISIS and alQaeda. The campaign, started last September by Active Change Foundation in London, was launched to show British Muslims challenging ISIS and to show the world that 132 (2012-2014)‘Umati: Monitoring Online Dangerous Speech: October 2012 - January 2013’, iHub Research, available at: http://www.ihub.co.ke/uploads/default/files/umati/Umati_Report_OctJan_2013.pdf [November 2015], p.24. 133 (2012-2014)‘Umati: Monitoring Online Dangerous Speech: October 2012 - January 2013’, p.10. 134 Vollhardt, Coutin, Staub, Weiss and Deflander, (2006) p.31. - 56 -

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