Whitten-Woodring et al.
7
preferences, because this type of content is most likely to maximize a user’s time on
the site. Pariser (2011) argues that Facebook’s algorithms are designed to hide information that may challenge users’ beliefs or expand their worldview. While the potential of narrowcasting and its effects are problematic for an established democracy, they
may be more detrimental, and perhaps lethal, in a country rife with ethnic conflict and
lacking in democratic traditions, if these algorithms prioritize incendiary information
like extreme speech and disinformation targeting a particular group.
Research Questions
In short, scholars worry about the potential of social networks to deepen political and
social polarization. Western media have widely blamed Facebook for the genocide of
the Rohingya (McLaughlin 2018; Mozur 2018; Stecklow 2018), but the literature
reviewed here shows that this may be an overly simplistic explanation that lacks
social and historical context and leaves out the people who are at the center of this
debate: Myanmar Facebook users. Our research seeks to answer the following questions: How do people in Myanmar use Facebook? Do they encounter extreme speech
and disinformation on the platform, and if so, how do they react to it? Do they engage
in selective exposure? How do they adjudicate the veracity of information on
Facebook? What sentiments do Facebook users express toward the Rohingya (the
people “who fled Rakhine state for Bangladesh”11) compared to non-users of
Facebook and what effect does Facebook have on Myanmar’s emerging democracy
according to the people of Myanmar?
Method
We conducted a series of in-depth individual interviews and focus groups. A full list of
questions is available in the online supplementary information file. Our findings are
based on twenty-two individual interviews and four focus group discussions (ranging
from five to twelve participants each) with experts, average Facebook users, and nonusers in Myanmar. A majority of the interviews were conducted in Yangon, the former
capital of Myanmar and the city with the largest population, but researchers also traveled to Mon, Kayin, and Kachin states, and the Mandalay and Sagaing regions, to
conduct interviews. Each interview or focus group discussion lasted one to two hours.
All interviews were conducted in Burmese. The two researchers, both Myanmar-born
with a combined total of thirty years of research experience in the country, used a
snowballing method and purposely include a range of respondents from diverse social,
economic, gender, ethnic, and geographic backgrounds.12
We acknowledge the limitations of our method. Our research participants were not
randomly selected. Thus, our results are not generalizable. To mitigate the effects of
non-randomness, we selected a wide range of people from different social, economic,
ethnic, religious, and geographical backgrounds for our sample. In spite of the differences among our participants, we find some surprising and important similarities in
their answers about their use of Facebook and their perceptions of it. This heightens