content takedown and user data
requests to digital intermediaries.
At the same time, South Asia faces a
significant lack of investment from
major tech companies—a challenge
common to many Global Majority
countries—while CSOs continue to face
systemic obstacles and deliberate
efforts to undermine their work.
This lack of regional cooperation has led
to a contagion effect, where emerging
markets in South Asia are implicitly
compelled to adopt governance
frameworks and regulations set by
dominant markets, primarily in Australia,
Canada, the European Union (EU), and
the United States. This alignment is
often appealing to both private and
public stakeholders, as it promotes
global standardization, facilitates
intergovernmental oversight, and
enhances the attractiveness of local
markets for foreign investment and
expansion. The most notable example
of this phenomenon is the Brussels
Effect—the EU’s ability to shape global
markets through its own regulatory
policies (Bradford, 2020). Given the EU’s
economic influence, companies
operating within its jurisdiction must
comply with its standards, adjusting
their production, manufacturing, and
deployment practices accordingly. To
minimize costs and avoid the
complexity of designing specialized
products for different markets,
businesses often opt to apply EU
standards uniformly across their entire
global product output. Foreign investors
with significant stakes in EU markets are
incentivized to align with its regulations,
and policymakers in other countries
frequently adopt EU standards as a
model for their own governance
frameworks. A key example of this is the
General Data Protection Regulation
(GDPR), which has become one of the
most influential global benchmarks for
data protection, shaping regulatory
approaches in countries such as
Bangladesh, India, Pakistan, and Sri
Lanka. Similar patterns can be observed
elsewhere, such as the Washington
Effect, which has influenced policies on
platform accountability and content
moderation. These theories of
geopolitical and economic influence
assume a standardized approach to
governance, overlooking the
sociocultural particularities of individual
contexts and opting out of these global
regulatory frameworks carries
significant risks, including potential
withdrawal of funding from
intergovernmental organizations that
support civil society and public
initiatives.
These global contagion effects are also
evident in more localized settings. India,
for instance, exemplifies what might be
termed the Delhi Effect—a regional
spillover influenced by shared legal
traditions among former British colonies
where its digital priorities shape the
technology policies of neighboring
7