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5. How we identify and address salient human rights risks detect and remove over 310,000 pieces of content from Facebook and Instagram from users in Brazil for violating our Violence and Incitement Policy and over 290,000 pieces for violating our Hate Speech Policy. In addition, we reduced the distribution of content that our technology identified as likely to be violating those policies, to prevent it from spreading quickly. We posted election day reminders on Facebook and Instagram as well as reminders to update voter identification cards. From January 1 2022 to October 2 2022, over 30 million people clicked on electoral information labels added to posts about elections on Facebook in Brazil and were directed to official information in the Tribunal Superior Electoral (TSE) Authority’s website. Over 4.7 million people subscribed to TSE’s chatbot on WhatsApp to receive authoritative information. To combat online violence against women in politics, we launched a guide with the support of the TSE Court and the Women’s Democracy Network in Brazil. To fight misinformation, we worked (and continue to work) with independent fact-checking agencies to verify the veracity of posts, reels, stories, videos, pictures, and comments on Facebook and Instagram in Portuguese. In 2022, we expanded from four to six the number of partners in our fact-checking program in Brazil. To fight disinformation, our internal teams found and removed networks that violated our Coordinated Inauthentic Behavior Policy. To increase transparency in ads, we expanded transparency policies beyond political ads to advertising on Facebook and Instagram in Brazil on social issues such as economics, safety, and education. We rejected 135,000 ad submissions from domestic and foreign sources that included Brazil in their targeting. More information on our efforts in the Brazilian elections can be found here and here. Kenya Kenya held its general elections in August 2022. Previous electoral processes had been marred by human rights abuses. In advance of the 2022 elections, we engaged with key human rights defenders (HRDs), UN agencies, journalists, and civil society members, taking a number of steps to bolster our safety and integrity measures, including expanding our Trusted Partner program. Human rights report 29

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Human rights report - Insights and actions 2022

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META

Date Published: Sep 20, 2023

Abstract: This is Meta’s second annual Human Rights Report, covering the calendar year 2022. It demonstrates how we are living up to the commitments made in our Corporate Human Rights Policy, which is based on the United Nations Guiding Principles on Business and Human Rights (UNGPs). The report shows how we are building on our work to respect human rights, how we assess potential impacts that could be linked to our services, and what we are doing to mitigate these risks.

Over the years, Meta’s services and apps have helped grassroots movements grow rapidly, challenge orthodoxies, advocate for rights, and in doing so, change the world. 2022 was no exception. As new challenges emerge, our human rights work evolves to address such issues as the use of our services in countries in conflict, threats to an open internet, and the rise of artificial intelligence.

We have strengthened our governance systems to advance our work toward respecting human rights across all our products and services. This includes continuing to empower the Oversight Board, which published 12 content moderation decisions and made 91 recommendations in 2022. Our efforts to strengthen governance also include training our employees. During the year, we launched human rights training titled Bigger than Meta: Human Rights company-wide.

In 2022, Meta passed its Global Network Initiative assessment, which included an examination of our policies and processes as well as eight specific illustrative case studies involving government takedown requests and data requests.

Human rights due diligence is central to our Corporate Human Rights Policy. In this report, we disclose key findings from our Comprehensive Human Rights Salient Risk Assessment (CSRA) and provide an update on our implementation of the recommendations borne of the due diligence work.

In 2022, we conducted the CSRA in partnership with Business for Social Responsibility (BSR), an independent organization with expertise in human rights. The analysis identified eight potential salient risks as highest priority, based on UNGP criteria. These were 1.) Freedom of Opinion and Expression; 2.) Privacy; 3.) Equality and Non-Discrimination; 4.) Life, Liberty, and Security of Person; 5.) Best Interests of the Child; 6.) Public Participation, to Vote, and to Be Elected; 7.) Freedom of Association and Assembly; and 8.) Right to Health. The assessment found that the potential risks relating to how Meta delivers our services and profit models are varied and nuanced.

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Human rights report - Insights and actions 2022

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