ASEAN Social Media Users 92% of ASEAN social media users access social media via mobile phone. 1 The longest average daily time spent using social media in Southeast Asia: 1 1 Philippines 2 Indonesia 3 Thailand 3 hrs 57 mins 3 hrs 23 mins 3 hrs 10 mins 24 2 Laos 3 Myanmar 22 15 39 36% of which are Indonesian (130 million) and almost 19% are Philippines citizens (67 million). 21 24 12 14 63 55% of the ASEAN population are active social media users (360 million) 1 43% 33% 29% 1 Cambodia Highest growth of the active social media users in Southeast Asia from Jan 2017 to Jan 2018: 1 56 14 50 53 7 7 8 29 73 62 18 59 52 41 37 73% to Activities of Facebook users in Vietnam: 8 update news Percentage of population above 15 years old that make online purchases and/or pays bill online 1 HIGHEST 28% Singapore LOWEST 0.6% Cambodia 90% respondents in Indonesia, Malaysia, Philippines, Thailand, and Vietnam made a purchase using social media or were influenced by it. 4 32% to ia In d on es s ine ip p Ph il Ma lay s ia am et n an 54% to buy items Vi e or a il Visit a social network Th Look for product info ng Watch videos Si Play games ap (% of total population engaging in each activity at least once per week). d Weekly Online Activities by Smartphones 1 24% to play games sell items 48% respondents in Vietnam use social media sites daily for news. 9 81% 18-29 y.o. 44% 30-49 y.o. 3% > 50 y.o. 1 We are Social and Hootsuite. The 2018 Global Digital Report, 2018. 2 ASEAN Secretariat. Celebrating ASEAN: 50 Years of Evolution and Progress, 2017. 3 Google and Temasek. E-Conomy SEA Spotlight 2017. 4 Bain & Company. Digital Acceleration in Southeast Asia: Navigating Tectonic Shifts, 2017. 5 Economist Intelligence Unit 2014. 6 World Economic Forum 2016. 7 EON. The Fifth Philippine Trust Index (PTI), 2017. 8 Asia Plus Inc. Online market research Q&Me, 2017. 9 Pew Research Centre. Spring 2017 Global Attitudes Survey 2017. 10 Vietnamnet, 2018 19 — ISSUE 5/2018