as part of their governance models. This tension between
economic development and democratic development is
present in most states in the region.
Despite the tensions between the economic and political
imperatives, e-governance in many states has evolved to
take into account the channels for two-way information
flow and citizen participation. The ruling elite in
Singapore has extensively used social media to share
information, shape the political narrative, and close
the affective gap through dialogic communication.
Likewise, the Vietnamese government has used social
media platforms such as Facebook and the home-grown
Zalo to communicate with the public. In Malaysia,
the government uses its Facebook page to raise public
awareness about various issues.
Electoral politics and social media
In the area of electoral politics, while for some states social
media is a leveller between dominant political parties
and their opponents, for others, it is a fierce battleground
which produces conflicting and often confusing narratives.
Social media allows more citizens to participate in
the democratic process. At the same time, the quality
of democratic discourse and decision-making can be
adversely affected by the “cyberwar” between the
contending parties online.
For example, social media did play a significant part
during Malaysia’s 14th General Election in enabling the
political coalition Pakatan Harapan (PH) to unseat the
Barisan Nasional (BN) party that had been in power for
57 years. The leader of PH, Tun Dr Mahathir Mohamad,
strategically used social media throughout the election
campaign to reach out to larger numbers of people and
forge a common cause with them, using Facebook Live
to deliver his final campaign speech on the eve of the
polling day. In contrast, social media has not enabled any
serious electoral wins for opposition parties in Singapore,
although the scope for democratic discourse has been
changed by informal political actors through the use of
humour and satire on Twitter starting around the time of
the 2011 general elections in Singapore.
Indeed the direction and pace of change is by no means
assured, especially as state actors become more adept
at the use of social media to consolidate their power.
During the 2014 Indonesian general election, many
tweets fell within the category of propaganda and the
use by candidates of mass media celebrities with social
media profiles shifted the focus from rational-critical
discourse of electoral issues to the emotional attachment
of fandom.
In a pattern that matches events in the Western world,
another important impact that social media has had on
electoral politics in some Southeast Asian states is the
creation of echo chambers. For example, in the case of
Thailand’s general election, selective exposure led to a lack
of interaction across ideological divides, and these echo
chambers gave rise to the emergence of fascist vigilante
groups on Facebook in Thailand.
Activism and social media
While governments within the region seek to leverage
on social media to advance economic development even
as they simultaneously protect existing power relations,
activists have used the same technology to expand the
spaces for democratic discourse and, in some cases, to
push back against state and corporate interests. For
example in Malaysia, social media was successfully used
by activists to collaborate with international activist
organisations and mobilise public sentiment against
an Australian mining company. Similarly, in the case
of Indonesia, an anti-mining campaign was conducted
against a Chinese company in Bangka, using social
media to increase awareness and mobilise support from
the public.
The complexity of social media activism is further seen
in the example of the movement for LGBT rights in
Singapore. While as yet unsuccessful in acquiring these
rights, the 10-year-old Pink Dot movement has succeeded
in using social media to mobilise increasing numbers of
citizens at the annual event organised to create a visually
arresting formation for social media circulation.
Perhaps the most striking recent instance of the use
of social media by activists is the Bersih movement in
Malaysia which called for free and fair elections, and
ultimately did pave the way for a regime change in 2018.
Facebook was used by the movement to reach out to
young people, involve large numbers of people in decision
making, and forge temporary solidarities.
Conclusion
Social media is often strategically used by citizens and
activists in Southeast Asian states to further democratic
politics by negotiating space for democratic engagement.
It is also used by governments to consolidate antidemocratic mechanisms. For example, some governments
in the region are considering anticipatory social media
regulations against online disinformation (or “fake news”)
that activists fear could stifle the democratic discourse.
At the same time, as states move towards governance
models based on large-scale data collection enabled by
technological corporations, a new external challenge has
arisen in the form of cyberterrorism.
In the face of concern about threats to national security
such as online disinformation and cyberterrorism that
require citizen vigilance and agency, states with hybrid
political systems in Southeast Asia contend with a
citizenry of their making that may not be equipped to
mount the required resistance. In the manner of Nobel
Laureate and economist Amartya Sen, the time may be
right to consider a more, rather than less, democratic
response. The question that now remains is whether the
Southeast Asian region can withstand the challenges of
social media and big data without democracy.
Dr. Shobha Avadhani is Instructor at the Centre for
English Language Communication, National University
of Singapore.
13 — ISSUE 5/2018