63
Telecom Landscape
5.2 HANDSETS: ANTICIPATING LEAPFROG
Despite the nation’s scarce connectivity, number of smartphones were soaring. This was
driven by the devices’ gaming and media capabilities coupled with the promise of afford
able and reliable connectivity. For example, out of 57 phone owners interviewed during
this study 42 had touchscreen smart phones.
Touchscreen smartphones were well suited to a generation with minimal traditional typing
skills and not very comfortable in English. Huawei handsets were more common among MEs
interviewed through this study. Most of the MEs took advice of their family members (mostly
brother/sister) and friends before buying a particular handset. Aung (dumpling seller, Yangon)
bought a Huawei handset worth MMK 150,000 ($150) as his sister was also using the same
handset and recommended it to him. Laura (banana seller, Yangon) bought a Huawei G730
worth MMK 160,000 ($160) only because her brother recommended it. She also liked her
phone as it had big screen.
Big screens offered by touchscreen smartphones was an important feature preferred by most
MEs interviewed. Chan (strawberry seller, Yangon) bought a HUAWEI g610 mobile phone
worth MMK 130,000 ($130) as it had big screen. Access to data driven apps was also observed
to be a preferred function of smart phones over feature phones. For many MEs interviewed,
Facebook and Viber apps were synonymous with a phone call, with little distinction made in
quality of call or ease of use between them and a traditional dialer. Naing (PoP statue maker,
Bago) had several offline applications. He also used offline file sharing apps like Zapya, Xender
and used a photo editing apps Cymera and played games. He also expressed a need of having a
weather forecast application.
Chan’s phone
Based on our observations on field, keypad-driven interactions were bypassed altogether
as there were very few MEs who were using a keypad phone. Only Khine (Thanatkha
seller, Naypidaw), Htwe (Souvenir maker, Naypidaw), Zaw (Journal seller, Naypidaw) and
Moe (Bag and chain repair, Mawlamying) had keypad handsets as they did not want to
spend much on the handsets.
Even those MEs interviewed who did not have a phone expressed the desire of buying a
smartphone only whenever they could. This was very much evident in the case of Diya
A picture of bamboo handicraft on made by Htwe on his phone