48 Enterprise Management 3.12.3 RADIO Very few MEs listened to the Radio or FM. Most of them listened to songs on the FM. Zaw (journal seller, Naypyidaw) listened to the radio on his phone. He listened to channels like BBA, VOA (voice of america) and mandalay FM (87.9). These were his sources for information on traffic congestion in the city. 3.12.4 MOBILE PHONE Zaw listens to radio on his phone Mobile phone usage was more popular in Yangon as compared to the other locations. Internet usage was more common in Yangon as compared to the other locations. Mobile phones are mainly used to interact with family or business purposes. Chan (strawberry seller, Yangon) used mobile phone to get in touch with the fruit supplier. Htay (electrician, Naypyidaw) got to know about the housing projects that would require elctric wiring through his phone as he got a call from his friends. Myo (beetlequid seller, Naypyidaw) saw people using mobile phone for illegal lottery. Zaw (journal seller, Naypyidaw) used his phone to enquire about the football score by calling at the call center number 1875. He used this service specially for his customers. Cho (seed seller, Bago) used a phone to get in touch with her seed suppliers. Kyaw (keychain maker, Bago) used phone to get in touch with his customers. 3.12.5 WORD OF MOUTH Tea and beer shops were frequented by most of the MEs to either watch football or to interact with other people. Cho (Design longyis with thread, Mandalay) got information about new shops that were selling thread and cloth at cheaper price from her friends. Business conversation was in abundance at these tea shops with fried noodles for company. Crystals (fan seller, Yangon) shared that the grocery store, train station and funeral ceremonies were her sources of information other than the shops. Than (fishmonger, Bago) shared a good relationship with everyone in the market. She spent most of her day with them and relied on them for all kinds of information. She did not have time to watch TV, listen to the radio or read the newspaper. Some MEs met over a daily game of cane ball, scrabble, carrom or cards. Chan uses phone to inquire about strawberries from his supplier