43 Enterprise Management 3.9.7 BRANDING One of the ME’s interviewed painted a logo on his product. Maung (coconut doormat maker, Bago) painted a pink and green logo on his doormats as his trademark. His customer base was limited to the nearby Pagoda. He mentioned a former customer from Thailand but he hadn’t heard from him in the last 18 years. Other MEs wanted logos as well for products ranging from broomsticks, wooden pen and pipes. 3.9.8 RECORD KEEPING Some of the MEs maintained a record of their customers in order to get in touch with them. Thet (Wood sculptor, Mandalay) gave his customers a receipt that listed price and date of collection. Thida (laundry lady, Nay Pyi Taw) kept a daily record of her customers as well including details of cash received and the credit she gave to them. 3.9.5 WORD OF MOUTH Most of the MEs interviewed were not advertising their business especially the ones running their family business did not do anything special to advertise it as they had their fixed customers and others knew about them through the word of mouth. Maung painted his logo on his doormats Thida maintained a record of her daily customers