Other Notes During the process it was apparent that the stores visited were at the high-end of the mobile market, and were targeting affluent Myanmar. Working there itself seemed to represent status, as communicated through dress, English skills, and the iPhones and other expensive devices owned by various employees. Phones were not available localized to the Myanmar language. The smartphone purchased by the delegation came by default with English language settings, while other locals owned smartphones with German language settings. In Naypyidaw and Yangon the team encountered countless other small shops, some similar to the one where the phone was purchased, and some more rugged, offering more diverse electronics and services. 21