8
Brooten, McElhone and Venkiteswaran
work in other areas of media and communication practice” (Hallin
and Mancini 2012, p. 259; see also Curran 2007; Hallin and Mancini
2004; Zeilonka 2015). Too often transition research ignores the role of
the entertainment industries and pop culture and downplays the role of
social groups, civil society groups and political parties, as well as the
impact of ideology and globalization, moves that disconnect the research
from the ways in which contemporary democracies work (Curran 2007;
Heryanto 2008). More attention needs to be paid to the non-state and
non-commercial efforts that also compel and propel change during
transition, a gap Myanmar Media in Transition addresses. However, while
avoiding state-centrism, we cannot ignore the important role of the
state. The available models for thinking about the relationship between
media and the state present both useful insights and limitations.
State/Media Relationships
Hallin and Mancini’s (2004) Polarized Pluralist Model has been both
used and critiqued as a catch-all for societies outside of Europe and
the Americas. It emphasizes political clientelism, “in which access to
social resources is controlled by patrons and delivered to clients in
exchange for deference and various forms of support”, and formal rules
are less important than personal and political relationships (Hallin and
Mancini 2004, p. 58). They note that clientelistic relationships exist to
some degree everywhere, and are often the target of reform efforts.
Clientelism tends to be associated with lower levels of professionalization,
as journalists are integrated into the clientelist networks characterized
by private rather than public forms of communication. The process
of political communication thus tends to be closed and “to serve the
process of negotiation among elites rather than providing information
for the mass public”, while access to information for journalists tends
to depend on their political ties (p. 59). Media that operate in this way
function as agents of stability, maintaining the status quo.
In Southeast Asia, clientelism is often indicated by the term “crony”,
used to define business elites in countries across the region and their
close association in many cases with authoritarian regimes, in particular
since privatization in the 1980s and after the 1997 financial crisis. It
is common to hear such references in Myanmar, where a class of
01 ch1-MyanmarMediaIT-5P.indd 8
8/4/19 10:29 am