7 T Y P E S O F M I S - A N D D I S I N FO R M AT I O N Within these three overarching types of information disorder, we also refer frequently to seven categories, as we find that it helps people to understand the complexity of this ecosystem. They were first published by First Draft in February 2017 as a way of moving the conversation away from a reliance on the term ‘fake news’. It still acts as a useful way of thinking about different examples. As the previous diagram shows, we consider this to be a spectrum, with satire at one end. This is a potentially controversial position and one of many issues we will discuss over the course of this book, through clickbait content, misleading content, genuine content reframed with a false context, imposter content when an organisation’s logo or influential name is linked to false information, to manipulated and finally fabricated content. In the following chapters, I will explain each in detail and provide examples that underline how damaging information disorder has been in the context of elections and breaking-news events around the world. CHAPTER 1 Satire or parody No intention to cause harm but has potential to fool. 12 I N F O R M AT I O N D I S O R D E R 13