with the headline “Georgia Lawmaker claims that a
Chick-Fil-A employee told her to ‘go back’ to her
country” — suggesting that in the context of a tweet by
President Trump aimed at four new congresswomen to
‘go back home’, the satirical site may be twisting its
jokes to deceive readers.6
In a November 2018 Washington Post profile of
renowned hoaxer Christopher Blair, the complexities
of these issues surrounding satire are explained.7
Blair started his satirical Facebook Page in 2016 as a
joke with his liberal friends to poke fun at the extremist
ideas being shared by those far right. He was careful to
make clear that it was a satirical site and it included no
fewer than 14 disclaimers, including “nothing on this
page is real”.
But it kept becoming more successful. As Blair wrote
on his own Facebook page: “No matter how racist,
how bigoted, how offensive, how obviously fake we
get, people keep coming back.” Increasingly, what
is labelled as ‘satire’ is hateful, polarising and divisive.
CHAPTER 2
False
connection
As these examples show, while it might seem
uncomfortable to include satire as a category, there
are many ways that satire has become part of the
conversation around the way information can be
twisted and reframed and the potential impact
on audiences.
When headlines,
visuals or captions
don’t support
the content.
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