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Policy Brief No. 45
Toda Peace Institute
SexWithDogs, they missed another forum called DogSex. Undeniably, transparency will
reveal that sort of thing. Equally, such embarrassments are trivial given what is at stake.
Recommendations: Intervention Categories and Their Costs and Benefits
All the interventions discussed above can be sorted into broad categories. The list below
recommends a set of categories, sorted by how aggressive they feel to their subjects, from
least invasive to most invasive.
1. Outside Support
The platform creates or sponsors an intervention that does not affect user experience on its
own platform but is relevant to its ecosystem. Examples include Google’s creation of the
separate fact-checking search engine (which may be integrated into its search results but
has not yet), or Jigsaw’s creation of PerspectiveAPI, which helps content-creation organisations outside Google moderate comments on their own websites.
2. Custom Interventions
After investing in careful research, a platform may devise an intervention that is not easily
described in general terms. If you are looking for more to read when you finish this brief, try
Sarah Jeong’s 2015 book The Internet of Garbage; she reviews these issues in-depth and
concludes that the best interventions are highly specific to the platform and are developed
after deep research, often in partnership with outside researchers or users. For example,
Jeong tells the story of an online game that had a significant harassment problem, which
largely took place over direct messages. The game changed direct messages so that users
had to consent to receive them from other users, and its harassment problem largely disappeared — an excellent example of a custom intervention that operated without invading
users’ space or silencing public speech. (This intervention required specialised knowledge
to implement because direct messages worked differently in the game, and had unusual
dynamics, compared to other platforms. For example, most harassment on Twitter does not
take place in direct messages, so a similar intervention would not work there.)
3. Label
The platform adds clear descriptions or context labels to items on the platform, like content,
usernames, or profiles. Examples include Facebook’s Context button on news items, or
Facebook’s labels that describe a political candidate’s party and candidate status. As long as
labels are developed respectfully, they are a good way to improve users’ awareness of the
broader context without restricting speech.
4. Re-Design
The platform changes affordances to achieve a certain result. Examples include the Stroud
experiment of trying a “Respect” button rather than a “Like” button, which yielded less
polarised conversation. Many of these examples can change discourse, sometimes significantly, so it is important to have a sense of guiding values while making those changes: For
example, would we prefer a less polarised discourse?
5. Moderate the Conversation
Careful, humane, personal conversation and moderation may be the most important
strategy available for peacebuilding purposes. Examples of conversation moderation from