appendix 1: research design
Research Objectives
The objective of this study was to uncover the ways
in which information circulates in Mon State and
the dynamics that comprise its unique information
ecosystem. The study sought to explore and document
the status of media use and the ways in which news
and information available in Mon State is received,
evaluated, trusted, and shared.
selected for the study by probability-proportionalto-size (PPS) sampling. Both non-conflict areas and
former conflict areas were selected. The townships
selected for the study are presented below in Figure 1.
Theme 1: Use of New Media & Technology
XX
Theme 2: Information Flows
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Field dates
Methodology
and Approach
Research for the study took place in Mon State
between December 2012 and January 2013. The
study combined quantitative and qualitative
research, including household surveys, key informant
interviews, and focus group discussions. In-country
research was carried out through the services of field
contractor Myanmar Survey Research (MSR).
A household survey sample size of 500 was selected to
allow for statistical estimates for Mon State as a whole
with a 95% confidence interval and margin of error
of ±6.3%. Five out of Mon State’s 10 townships were
20%
Sampling
80%
KYAIKTO
500 respondents (Urban
= 100, Rural = 400)
NON CONFLICT AREA
(Non-conflict = 450,
Former conflict = 50)
Focus Group
Discussions (12)
FORMER
CONFLICT
AREAS
(RESPONDENTS
SAMPLED: 50)
Non-conflict area (8)
Former conflict/
ceasefire area (4)
10%
Non-conflict area (16)
Key Informant
Interviews (24)
90%
AREAS
Former conflict/
ceasefire area (8)
MAWLAMYINE
Ethnographic
12 locations
Observation (12)
CHAUNGZON
Within each township, two urban wards and eight rural
villages were selected by simple random sampling. A
total of 10 wards and 40 villages were selected. Within
each sample point, households were selected randomly
based on a set interval from rotating community
starting points, such as a school, market, or temple.
Once a household was selected, respondents were
selected through the use of a Kish Grid.
figure 1: sample locations
Township
Number
of Wards
Number of
Villages
Total Sample
Points
Mawlamyine
2
8
10
Chaungzon
2
8
10
Kyaikhto
2
8
10
Thaton
2
8
10
Ye
2
8
10
10
40
50
Total
part one: rese arch findings
CONFLICT AREA
THATON
NON-CONFLICT
AREAS
(RESPONDENTS
SAMPLED: 450)
MALE
(RESPONDENTS
SAMPLED: 152)
FEMALE
(RESPONDENTS
SAMPLED: 348)
30%
70%
SEX
AGE RANGE
18%
22%
22%
19%
YE
8%
7%
3%
1%
16-20
21-30
31-40
41-50
51-60
54
INFORMATION ECOSYSTEMS in transition: a case study from myanmar
THAILAND
LOCATION
December 16, 2012
to January 5, 2013
Household
survey
Theme 3: Understanding Trust & Influence
The study sought to pilot this research in Mon State,
with the intent to expand the research to Myanmar’s
six remaining ethnic states in the future—into Chin,
Kachin, Kayah (Karenni), Kayin (Karen), Rakhine
(Arakan), and Shan.
RURAL
(RESPONDENTS
SAMPLED: 400)
field research summary
The research centered around three key research
themes:
XX
URBAN
(RESPONDENTS
SAMPLED: 100)
61-70
71-80
81-83
55
how to inform, empower, and impact communities
INFORMATION ECOSYSTEMS in transition: a case study from myanmar
how to inform, empower, and impact communities
PART ONE: RESEARCH FINDINGS