Lack of a proper mechanism for emergency escalation
Though we are grateful to hear that the case was brought to your personal attention, Mark, it is hard for us
to regard this escalation as successful. It took over four days from when the messages started circulating
for the escalation to reach you, with thousands, if not hundreds of thousands, being reached in the
meantime.
This is not quick enough and highlights inherent flaws in your ability to respond to emergencies. Your
reporting tools, for one, do not provide options for users to flag content as priority. As far as we know, there
are no Burmese speaking Facebook staff to whom Myanmar monitors can directly raise such cases. We
were lucky to have a confident english speaker who was connected enough to escalate the issue. This is
not a viable or sustainable system, and is one which will inherently be subject to delays.
Reticence to engage local stakeholders around systemic solutions
These are not new problems. As well as regular contact and escalations to your team, we have held formal
briefings on these challenges during Facebook visits to Myanmar. By and large though, our engagement
has been limited to your policy team. We are facing major challenges which would warrant the involvement
of your product, engineering and data teams. So far, these direct engagements have not taken place and
our offers to input into the development of systemic solutions have gone unanswered.
Presumably your data team should be able to trace the original sources of flagged messages and posts and
identify repeat offenders, using these insights to inform your moderation and sanctioning. Your engineering
team should be able to detect duplicate posts and ensure that identified hate content gets comprehensively
removed from your platform. We’ve not seen this materialise yet.
Lack of transparency
Seven months after the case mentioned, we have yet to hear from Facebook on the details of what
happened and what measures your team has taken to better respond to such cases in the future. We are
also yet to hear back on many of the issues we raised and suggestions we provided in a subsequent
briefing in December.
The risk of Facebook content sparking open violence is arguably nowhere higher right now than in
Myanmar. We appreciate that progress is an iterative process and that it will require more than this letter
for Facebook to fix these issues.
If you are serious about making Facebook better, however, we urge you to invest more into moderation particularly in countries, such as Myanmar, where Facebook has rapidly come to play a dominant role in
how information is accessed and communicated; We urge you to be more intent and proactive in engaging
local groups, such as ours, who are invested in finding solutions, and - perhaps most importantly - we urge
you to be more transparent about your processes, progress and the performance of your interventions, so
as to enable us to work more effectively together.
We hope this will be the start of a solution-driven conversation and remain committed to working with you
and your team towards making Facebook a better and safer place for Myanmar (and other) users.
With our best regards,