2019 GLOBAL INVENTORY OF ORGANISED SOCIAL MEDIA MANIPULATION
Organisational Form
Cyber troop activity takes
on many organizational
forms and diverse actors
are leveraging social media
to shape public opinion,
set political agendas, and
propagate ideas.
conversations around what are appropriate, democratic and
acceptable uses of these tools by state actors.
In addition to government or military-led initiatives, we also
looked at political parties. In 45 out of the 70 countries we
analysed, we found evidence of political parties or politicians
running for office who have used the tools and techniques of
computational propaganda during elections. Here, we counted
instances of politicians amassing fake followers, such as
Mitt Romney in the United States (Carroll 2012), Tony Abbott
in Australia (Rolfe 2013), or Geert Wilders in the Netherlands
(Blood 2017). We also counted instances of parties using
advertising to target voters with manipulated media, such as
in India (Gleicher 2019), or instances of illegal micro-targeting
such as the use of the firm Cambridge Analytica in the UK Brexit
While many countries have seen an increase in computational
referendum by Vote Leave (Cadwalladr 2017). Finally, we further
propaganda on social media, attribution back to a particular
counted instances of political parties purposively spreading
actor remains difficult.
or amplifying disinformation on social networks, such as the
WhatsApp campaigns in Brazil (Rio 2018), India (Dwoskin and
In this report, we focus specifically on cyber troops –
Gowen 2018), and Nigeria (Hitchen et al. 2019).
or government or political party use of social media to
manipulate public opinion. In 44 countries, we found evidence
One important feature of the organization of manipulation
of a government agency using computational propaganda
campaigns is that cyber troops often work in conjunction with
to shape public attitudes. This category of actors includes
private industry, civil society organizations, Internet subcultures,
communication or digital ministries or military-led campaigns.
youth groups, hacker collectives, fringe movements, social
In countries considered ‘not free' according to Freedom
media influencers, and volunteers who ideologically support
House, we found evidence of a government ministry or ruling
their cause. The distinction between these groups can often
party using computational propaganda to shape attitudes
be difficult to draw, especially since activities can be implicitly
domestically. In a small number of democracies, we found
and explicitly sanctioned by the state. In this report, we look for
evidence of government or military-led initiatives. For this
evidence of formal coordination or activities that are officially
report, we counted the activities of the Joint Threat Research
sanctioned by the state, rather than campaigns that might be
Intelligence Group (JTRIG) in the United Kingdom, who set
implicitly sanctioned because of factors such as overlapping
up Facebook groups and created YouTube videos containing
ideologies or goals. In 25 out of the 70 countries we found
persuasive communications designed to “discredit, promote
evidence of state actors working with private companies
distrust, dissuade, deter, delay [and] disrupt” (Greenwald
or strategic communication firms who offer computational
2015). We also counted activities in the United States, such
propaganda as a service. In 30 out of the 70 countries, we
as the United States Agency for International Development
found evidence of formal coordination between governments
(USAID) programme that created a fake social network in Cuba
and citizens or civil society organizations. In some cases, like
(Greenwald 2014). As computational propaganda becomes an
in Azerbaijan, Israel, Russia, Tajikistan, Uzbekistan, student
increasingly ubiquitous tool for politics, national security, and
or youth groups are hired by government agencies to use
intelligence operations, we hope these examples drive further
computational propaganda.
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