2019 GLOBAL INVENTORY OF ORGANISED SOCIAL MEDIA MANIPULATION
Organisational Budgets,
Behaviours, and Capacity
Although there
is limited public
information about the
size and operations
of cyber troop teams,
we can begin to
assemble a picture
of how much money
they budget, how they
cooperate, and the
kinds of organizational
capacities and
behaviours they
assume.
Team Size and Permanency
The size and permanency of teams vary from country to country.
In some countries, teams appear temporarily around elections
or to shape public attitudes around other important political
events. In others, cyber troops are integrated into the media
and communication landscape with full-time staff working
to control, censor, and shape conversations and information
online. Some teams are comprised of a handful of people who
manage hundreds of fake accounts. In other countries – like
China, Vietnam or Venezuela – large teams of people are hired
by the state to actively shape public opinions and police speech
through online channels
Budgets and Expenditures
Computational propaganda remains big business. We found
large amounts of money being spent on ‘PR’ or strategic
communication firms to work on campaigns in countries such
as the Philippines (Mahtani and Cabato 2019), Guatemala
(Currier and Mackey 2018), and Syria (York 2011). These
contracts can range in size from smaller spends with boutique
national or regional firms, to multi-million-dollar contracts with
global companies like Cambridge Analytica (see, for example,
Kazeem 2018). The rise of the troll industry is a growing area
of public and academic interest, and an area to watch for future
research and journalistic inquiry.
Skills and Knowledge Diffusion
There is also evidence of formal and informal knowledge
diffusion happening across geographic lines. For example,
during the investigations into cyber troop activity in Myanmar,
evidence emerged that military officials were trained by Russian
operatives on how to use social media (Mozur 2018). Similarly,
cyber troops in Sri Lanka received formal training in India (Expert
consultation 2019). Leaked emails also showed evidence of the
Information Network Agency in Ethiopia sending staff members
to receive formal training in China (Nunu 2018). While there
are many gaps in how knowledge and skills in computational
propaganda are diffusing globally, this is also an important area
to watch for future research and journalistic inquiry. .
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