5/22/22, 6:36 PM Mark Zuckerberg on Facebook’s future, fake news, and Russian mischief - Vox content less, which drives the economic value for them down. Eventually, they just get to a point where they go and do something else. The second category is state actors. That’s basically the Russian interference effort. And that is a security problem. You never fully solve it, but you strengthen your defenses. You get rid of the fake accounts and the tools that they have. We can’t do this all by ourselves, so we try to work with local governments everywhere who have more tools to punish them and have more insight into what is going on across their country so that they can tell us what to focus on. And that one I feel like we’re making good progress on too. Then there’s the third category, which is the most nuanced, which are basically real media outlets who are saying what they think is true but have varying levels of accuracy or trustworthiness. And that is actually the most challenging portion of the issue to deal with. Because there, I think, there are quite large free speech issues. Folks are saying stuff that may be wrong, but they mean it, they think they’re speaking their truth, and do you really wanna shut them down for doing that? So we’ve been probably the most careful on that piece. But this year, we’ve rolled out a number of changes to News Feed that try to boost in the ranking broadly trusted news sources. We’ve surveyed people across the whole community and asked them whether they trust different news sources. Take the Wall Street Journal or New York Times. Even if not everyone reads them, the people who don’t read them typically still think they’re good, trustworthy journalism. Whereas if you get down to blogs that may be on more of the fringe, they’ll have their strong supporters, but people who don’t necessarily read them often don’t trust them as much. Zavier Zarracina/Vox; LightRocket via Getty Images Ezra Klein I’m somebody who came up as a blogger and had a lot of love for the idea of the open internet and the way the gates were falling down. One thing I hear when I listen to the third solution there is it also creates a huge return to incumbency. https://www.vox.com/2018/4/2/17185052/mark-zuckerberg-facebook-interview-fake-news-bots-cambridge 7/16