12/22/21, 10:01 PM
How Facebook and Google fund global misinformation | MIT Technology Review
their heads, being loaded into military trucks.
When she dug into it, she discovered that the videos were not live at all. Live videos are meant
to indicate a real-time broadcast and include important metadata about the time and place of
the activity. These videos had been downloaded from elsewhere and rebroadcast on Facebook
using third-party tools to make them look like livestreams.
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There were hundreds of them, racking up tens of thousands
of engagements and hundreds of thousands of views. As of
early November, MIT Technology Review found dozens of
duplicate fake Live videos from this time frame still up. One
duplicate pair with over 200,000 and 160,000 views,
respectively, proclaimed in Burmese, “I am the only one who
broadcasts live from all over the country in real time.”
Facebook took several of them down after we brought them
to its attention but dozens more, as well as the pages that
posted them, still remain. Osborne said the company is aware
of the issue and has significantly reduced these fake Lives
and their distribution over the past year.
Ironically, Rio believes, the videos were likely ripped from
footage of the crisis uploaded to YouTube as human rights
evidence. The scenes, in other words, are indeed from Myanmar—but they were all being
posted from Vietnam and Cambodia.
Over the past half-year, Rio has tracked and identified several page clusters run out of Vietnam
and Cambodia. Many used fake Live videos to rapidly build their follower numbers and drive
viewers to join Facebook groups disguised as pro-democracy communities. Rio now worries
that Facebook’s latest rollout of in-stream ads in Live videos will further incentivize clickbait
actors to fake them. One Cambodian cluster with 18 pages began posting highly damaging
political misinformation, reaching a total of 16 million engagements and an audience of 1.6
million in four months. Facebook took all 18 pages down in March but new clusters continue to
spin up while others remain.
For all Rio knows, these Vietnamese and Cambodian actors do not speak Burmese. They likely
do not understand Burmese culture or the country’s politics. The bottom line is they don’t need
to. Not when they’re stealing their content.
Rio has since found several of the Cambodians’ private Facebook and Telegram groups (one
with upward of 3,000 individuals), where they trade tools and tips about the best moneymaking strategies. MIT Technology Review reviewed the documents, images, and videos she
gathered, and hired a Khmer translator to interpret a tutorial video that walks viewers step by
step through a clickbait workflow.
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https://www.technologyreview.com/2021/11/20/1039076/facebook-google-disinformation-clickbait/
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