Business model and algorithms • Cease the collection of invasive personal data which undermines the right to privacy and threatens a range of human rights. • End the practice of using tracking-based advertising and embrace less harmful alternative business models, such as contextual advertising. • Ensure content-shaping algorithms are not based on profiling by default and require an opt-in instead of an opt-out, with the consent for opting in being freely given, specific, informed, and unambiguous. • Radically improve transparency in relation to the use of content-shaping and content moderation algorithms, ensuring that their mechanics are publicly available in clearly understandable terms. Global South • Ensure appropriate investment in local-language resourcing throughout the world, with a particular emphasis on resolving existing inequalities that disproportionately impact Global South countries. TO META’S ‘HOME’ STATES INCLUDING USA AND IRELAND, AND REGIONAL BODIES SUCH AS THE EU • Ban targeted advertising on the basis of invasive tracking practices, such as cross-site tracking, and tracking based on sensitive data or other personal data. • Introduce obligations for platform companies to ensure they address systemic risks to human rights stemming from the functioning and use made of their services. • Legally require companies, including social media companies, to conduct human rights due diligence and report publicly on their due diligence policies and practices. • Regulate technology companies to ensure that content-shaping algorithms used by online platforms are not based on profiling by default and must require an opt-in instead of an optout, with the consent for opting in being freely given, specific, informed and unambiguous. THE SOCIAL ATROCITY META AND THE RIGHT TO REMEDY FOR THE ROHINGYA Amnesty International 11