Table 1: Organizational Form and Prevalence of Social Media Manipulation in Austria
Initial
Government Politicians Private Contractors Civil
Society Citizens &
Report
Agencies
& Parties
Organizations
Influencers
x
x
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
During the presidential and federal elections in 2016 and 2017, negative comments about
competing parties were disseminated through Facebook and Twitter without identifying their
own affiliations. For example, the SPÖ’s advisor at the time, Tal Silberstein, created two
Facebook pages in October 2016 specifically to mock and undermine now chancellor Kurz’s
campaign. The SPÖ stopped working with Silberstein after he was accused of money
laundering in his home country Israel (Kozlowska, 2017). While most Austrian parties have
engaged in spreading narratives and information that attack rivals and support their own
position, Chancellor Kurz has taken such actions outside of campaign times: Austrian
newspaper Kontrast.at (2020) put together all instances in which Kurz has made false claims
since his rise to power, and their list contains a total of twenty-eight instances where he was
caught essentially lying.
Moreover, Kurz’s ÖVP was embroiled in a major scandal relating back to underhanded
campaigning techniques employed in 2017 when suspicions arose that they were sharing the
personal data of political opponents and other private citizens with the Austrian Intelligence
Services. Reports say that the information that was exchanged had been collected over years
and may have significantly influenced the campaign strategy of the ÖVP (Pühringer, 2019).
The Ibiza Affair also saw new tools and strategies being deployed to influence voters: in the
tapes analysed and published by Spiegel and Süddeutsche Zeitung, the now ex-vice-chancellor
and ex-chairman of the FPÖ (governing in coalition with the ÖVP) considered how controlling
one of the biggest tabloid papers in Austria, Kronen Zeitung, could help control any political
narratives and essentially build a media landscape similar to that in operation in Hungary, with
outlets working as pro-government propaganda machines (Al-Serori et al., n.d.; Schuetze, 2019;
Spiegel Politik, 2019).
Given the countries messy campaigning history and increasing amounts of trolling and hate
speech online, demand to fight this development has grown over the past year. During a summit
in April 2019, the ÖVP drafted a law dubbed the “digital anonymity ban” as it would require
Austrians to provide a full name and address when signing up to platforms with more than
100,000 registered users and an annual revenue of over €500,000. Should they fail to do so
they would risk receiving fines that could run into the millions according to reports by Der
Standard (Al-Youssef, 2019). Critics have highlighted that the law would penalise the wrong
platforms, as right-wing forums such as unzensuiert.at would not be affected or could simply
move outside the country to avoid any penalty. Some observers pointed out that the ban could
be a political move to undermine Der Standard, as the liberal newspaper functions as a lively
political forum (Meaker, 2019). The law was supposed to come into effect in the beginning of
2020, however, the Ibiza Affair put a hold on that. Even though Kurz managed to win the
federal elections in September 2019, as of now it remains to be seen whether it will be
implemented.
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