Factcheck.kz investigation uncovered links to a company called SMMNETWORK LLP and
media agency Mir Press LLP, which are both well-funded according to the investigation. These
media agencies manage and support the Facebook pages of the Foundation of the First
President, the Nur Otan Party, and Facebook campaigns against exiled opposition politician
Mukhtar Ablyazov. Activity on these Facebook pages is often exclusively created by nurbots.
Table 1: Organizational Form and Prevalence of Social Media Manipulation in
Kazakhstan
Initial
Government Politicians & Private Contractors Civil
Society Citizens &
Report
Agencies
Parties
Organizations Influencers
2013
National
Nur Otan Party, SMMNETWORK Zhas
Otan
Security
President
LLP, Mir Press LLP, (youth wing of
Committee, Nursultan
Vision Pro LLP, Nur Otan)
Nazerbayev, KazMedia, Institute
Karim
of
Eurasian
Masimov
Integration
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
Fake accounts
It is claimed that nurbots are engaged in “state propaganda, aggravating the situation, [and]
distracting attention” (ACCA, 2020a). The nurbots are run by humans, rather than automation,
meaning that there are “practically no identical comments” as a “copywriter or a group of
copywriters cooperate with bot handlers” (Factcheck, 2019b). They actively comment on
Facebook and Instagram, targeting pages such as the page of the Nur Otan Party and the
Foundation of the First President. Inorganic comments often blend in with the organic
comments of the population, as many commenters on the Nur Otan Party page are not nurbots.
However, the majority of comments are inorganic. After analysing dozens of posts on the page
for the Foundation of the First President, Factcheck.kz found “only a few comments from live
accounts”. The nurbots also fill the comment sections on Kazakh news sites. For example, on
a video of one of former Kazakh President Nursultan Nazaerbayev’s public speeches, there
were similar comments in support of the president (Kozhanova, 2019). An analysis of these
nurbots in The Diplomat suggests that the purpose of the nurbots is to divert attention from
crises (e.g. currency issues), strengthen images of success (e.g. praising sports stars) and
praising Nazerbayev. Nurbots are increasingly expected to be present in the comments of many
websites, and people often reply ‘nurbot’ to those who comment seemingly suspicious praise - to discredit the legitimacy of the comment (Kozhanova, 2019).
Nurbots engage with the opposition party Democratic Choice of Kazakhstan (DCK). A
dedicated Facebook page, ‘Sushi Bolota’ (Drain the Swamp) targets the DCK and its exiled
leader Mukhtar Ablyazov. An example of an anti-Ablyazov page can be seen in figure 1. There
is evidence of trolling, as nurbots often attack and insult people online (Factcheck, 2019b).
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