HUNGARY
Introduction
According to Freedom House, Hungary, with a government currently led by Prime Minister
Viktor Orbán, is the only partly free democracy in the European Union. Orbán’s government
rules with a supermajority/constitutional majority through the Fidesz–KDNP coalition, a
government that has been criticized for dismantling Hungary’s democratic institutions as well
as its independent media (Freedom House, 2020). Orbán’s government has also been accused
of playing a role in the spreading of fake news via social media platforms as well as more
traditional channels.
An Overview of Cyber Troop Activity in Hungary
Organizational Form
During the Victor Orbán-led government in Hungary there has been a decline in the number of
independent media outlets. 2016 saw the closure of Népszabadság, the largest, independent
daily newspaper (Freedom House, 2020), and many national, regional and local media have
either closed or come to be controlled by oligarchs with ties to Orbán. The most striking
development has been the consolidation of 476 media outlets within the Central European Press
and Media Foundation (in Hungarian, KESMA), whose chairman was previously a Fidesz
party legislator (Besser, 2019). With its control of various newspapers, radio stations, and
websites, critics have dubbed KESMA a pro-government media conglomerate.
When the Hungarian government created KESMA, it announced that it was in the national
strategic interest that Hungarian newspapers be owned by Hungarian nationals, and that as such
they amount to “critical infrastructure” (Aries, 2019). With this decision, the Hungary
Competition Authority closed its investigation on the merger. However, according to a 2020
Hungarian court ruling this was deemed unlawful. In a study undertaken by Budapest-based
Mertek Media Monitor, the total pro-Fidesz media portfolio, made up of public service media,
KESMA-owned media and pro-government media not under the remit of KESMA,
encompasses 77.8% of the entire news and public affairs segments in the Hungarian media
(Mertek, 2019a). Mertek economist Agnes Urban noted that these outlets are not simply in tune
with promoting Hungarian government rhetoric but are also dependent on the funding that it
provides (Aries, 2019). According to a report undertaken by the investigative website Atlatszo,
government funds amounting to over USD $250 million over the course of the past eight years
have been spent on advertising campaigns to promote the government’s policies (Attila, 2019).
Mertek’s report noted that more than half of the advertising revenues of KESMA-owned media
outlets came from the Hungarian government (Mertek 2019a). As such, these funds are
arguably a form of state subsidy that is illegal under EU law (Mertek 2019b). Critics have also
characterized KESMA as a “media empire” that allows for the spread of “fake news and
misinformation” through “state-sponsored media itself” (Besser, 2019).
In a report undertaken by GLOBESEC on information operations and disinformation
campaigns during the European elections in Central Europe, the main public broadcast news
channel hirado.hu, and the leading commercial online news site origo.hu, were both listed in
the top 15 pro-Kremlin disinformation channels in Hungary on Facebook. Both these news
outlets are under the umbrella of KESMA, and both have been criticized for promoting
conspiracist theories, including the likes of those attacking George Soros and those of the EU’s
support for illegal immigration, and promoting pro-Russian disinformation media in the hope
that it will become a key part of media consumption in Hungary (Sawiris et al., 2019).
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