2 Blue Shirt Initiative 1 Inside Social Media: The Blue Shirt’s Social Media Observation KEY FI N DI NGS Overall, the number of posts with the content related to citizen participation and mobilization, and the content promoting military means and violence” were significantly higher than any other political messages we are focusing on. In the meantime, we also found that the contents related to social values either promoting social cohesion, tolerance and rights or social division and hatred were also very common on social media. The main messages of citizen participation and mobilization primarily aimed at more immediate or short-term goals, such as calling for citizens to join nonviolent campaigns against the Myanmar military and the coup, as well as supporting various campaigns for military operations, whether for Myanmar military or the pro-democracy alliance forces. In contrast, messages that contributed to long-term goals such as federalism and political solutions, and promoted societal values such as equality, diversity, inclusion, and social cohesion, were less common. Social division (39) Political solutions (27) Federalism (44) Confederation (2) Military means (417) Equality/ Diversity/ Inclusion (36) Military means and violence (419) Social division and hatred (104) Federalism and political solutions (73) Violence (2) Military means and violence (419) Promoting liberal and democratic values (65) Promoting liberal and democratic values (65) 200 150 Citizens' mobilization (448) 100 Hatred (65) Social division and hatred (104) Citizen participation and Citizens’ mobilization (448) 250 Federalism and political solutions (73) Citizen participation and Citizens’ mobilization (448) 50 0 January February March April May Fig 1. Overall responses during this reporting period (By events) June Fig 2. Overall responses during this reporting period Rights (5) Social Cohesion (10) Political Tolerance (14)