by the former prime minister, Muhyiddin
Yassin. The coalition emerged after the
collapse of the Pakatan Harapan (PH)
government in 2020. In the 2022 election,
PAS gained the most seats in the parliament,
and also its highest-ever numbers in
a general election. Its rise was attributed to
many factors, particularly the fall from
power of the United Malay National
Organization (UMNO) after being linked to
corruption scandals, including the former
prime minister Najib Razak and the
incumbent party president, Ahmad Zahid
Hamidi.
UMNO was the ruling party for 61 consecutive years before being toppled in the 2018
general elections. It now leads the Barisan
Nasional coalition built around an ideology
that aligns with those of conservative
Malays for the protection of their constitutional privileges. However, the party’s
corruption scandals led many conservative
Malays to shift to an alternative coalition,
the Perikatan Nasional (PN) headed by
Muhyiddin Yassin, a former deputy president
of UMNO.
157
158
159
160
The strategy of PAS also played a significant
role to its success, and it took years before
they could harvest the results. In particular,
the success of PAS owes to its supporters
and members, which ranged from widely
known celebrity preachers to grassroots
figures. Its network of suppor ters is
connected to religious schools, neighborhood mosques, Islamic studies sessions,
and university campuses. They also host
social and religious activities to attract young
Muslim Malays157, 158. All these happened
while their candidates and preachers
leveraged social media platforms to attract
voters.
TikTok is a key tool in the PAS campaign
for the 2022 General Election which
lowered the eligible age of voters from 21
to 18 years old. The proven race and
religion campaign narratives included
mis- and disinformation that targeted
Anwar’s Pakatan Harapan 159 . The PAS
narratives emphasized Malay privileges and
Islamic values, which it said would be
undermined by a Pakatan Harapan-led
government160 since the latter is led by the
Democratic Action Party (DAP), a ChineseMalaysian party with a secular ideology.
Hew, Wai Weng. “From Islamist to Muslim Majoritarianism: The Rise of PAS in GE15.” stratsea, 9 Dec. 2022,
https://stratsea.com/from-islamist-to-muslim-majoritarianism-the-rise-of-pas-in-ge15.
Ariffin, Afifah, and Calvin Yang. “Malaysia State Polls: PAS Retains Strong Following in Kelantan Ahead
of Elections.” CNA, 18 July 2023, www.channelnewsasia.com/asia/malaysia-state-elections-polls-how-islamic-party-pas-maintained-dominance-kelantan-slow-pace-development-3633651.
Sipalan, Joseph, and Hadi Azmi. “Malaysia’s PAS Takes to TikTok as It Seeks a Repeat of General
Election Success in State Polls.” South China Morning Post, 10 July 2023, www.scmp.com/week-asia/
politics/article/3226948/malaysias-pas-takes-tiktok-repeat-its-general-election-success-state-polls.
Mahmud, Aqil Haziq. “PAS And Its Chief Hadi Awang ‘Biggest Amplifiers’ of Racial Rhetoric at Malaysia
Polls Last Year: Study.” CNA, 1 June 2023, www.channelnewsasia.com/asia/pas-malaysia-electionhadi-awang-hate-speech-3528221.
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