Harapan, led by Anwar Ibrahim. PAS
narratives emphasizing race and religion
were deployed into the 2023 state elections
as well. Likewise, TikTok videos also played
a crucial role for PAS in both elections14.
Despite what happened in Malaysia,
Philippines, and Indonesia, social media
played a different role during the Thailand
and Cambodia elections in 2023. In Thailand,
the real digital battleground was on X
(previously called Twitter), between the
supporters of the Pheu Thai Party and the
Move Forward Party (MFP). The two parties
were both opposition parties during the
government of Prayuth Chan-o-Cha, but
their supporters turned against each other
during the campaign. Thaksin Shinawatra,
a former prime minister who is believed to
be the de facto leader of Pheu Thai, also
accused the MFP of hiring a cyber army to
disseminate disinformation that Pheu Thai
was making a secret deal with the military
proxy parties15. Eventually, Thaksin’s claim
turned out to be false as Pheu Thai did
form a government with pro-military parties.
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In Cambodia, meanwhile, Facebook is still
the dominant social media platform. The
main actor behind the manipulation of
content is former Prime Minister Hun Sen
himself who is an avid Facebook user. The
dictator, who ruled the country for 38 years,
was also accused in 2016 of buying
followers16. However, because his use of
Facebook included incitements to violence
against the opposition, the Facebook
Oversight Board, a semi-independent board
set up by Meta, the company who owns
Facebook to adjudicate on controversial
content, recommended to suspend Hun
Sen’s account. However, before this could
happen, Hun Sen decided to leave the
platform 17 . He moved to TikTok and
Telegram, but these platforms did not
provide the same level of engagement that
he usually received from Facebook. Later,
the company decided to overturn the
Oversight Board’s decision, and Hun Sen’s
account was reactivated three weeks after
he announced that he was moving to the
alternative platforms 18,19 . In the 2023
general election, a state-sponsored cyber
Sipalan, Joseph, and Hadi Azmi. “Malaysia’s PAS Takes to TikTok as It Seeks a Repeat of General Election
Success in State Polls.” South China Morning Post, 10 July 2023, www.scmp.com/week-asia/politics/
article/3226948/malaysias-pas-takes-tiktok-repeat-its-general-election-success-state-polls.
“Thaksin Praises Move Forward Disruptors.” Bangkok Post, 17 May 2023, www.bangkokpost.com/thailand/
politics/2572640/thaksin-praises-move-forward-disruptors.
“Cambodian PM Hun Sen Denies Buying Facebook Likes.” BBC News, 18 Mar. 2016, www.bbc.com/news/
world-asia-35839701.
Cheang, Sopheng, and Grant Peck. “Cambodian Leader Hun Sen, a Huge Facebook Fan, Says He Is Jumping
Ship to Telegram.” AP News, 28 June 2023, apnews.com/article/cambodia-hun-sen-facebook-telegramsocial-media-a6754cc932bcba75db6669f234812bbd.
“Oversight Board Overturns Meta’s Decision in “Cambodian Prime Minister” Case.” Oversight Board, 29 June
2023, www.oversightboard.com/news/656303619335474-oversight-board-overturns-meta-s-decisionin-cambodian-prime-minister-case.
Cheang, Sopheng, and Grant Peck. “Cambodia’s Leader Returns to Facebook Weeks After an Acrimonious
Breakup with the Platform.” AP News, 20 July 2023, apnews.com/article/hun-sen-facebook-telegramsocial-media-ddc11bfbcdf4d67c1a564cb226ce46ce.
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