Conflict Analysis
The weaponization of social media drives conflict in powerful ways that intersect with and exacerbate
existing issues in specific contexts. For individuals, social media’s amplification power and highly targeted,
personalized nature can exploit fundamental cognitive processes to implant dangerous information and
influence susceptible people with greater efficiency than other means of communication. On a broader
scale, these same qualities can polarize groups of people and lend credibility to rumors, further dividing and
inciting violence between groups at risk of conflict. These drivers are evolving quickly — faster than
traditional approaches to addressing information-borne threats.
The following examples outline the various relationships between weaponization phenomena and conflict
typologies. Their diversity illustrates the need for a detailed analysis in each context that takes stock of types
of conflict, root causes, profiles of the actors involved and the role of weaponization.
Conflict Typology45
Potential roles of social media weaponization
Example
Interstate warfare: a conflict
between two or more
governments
As part of a conventional warfare strategy, social media
can provide a vector for state-supported information
operations, including coordinated disinformation
campaigns designed to influence public perception,
confuse adversaries and weaken their internal
relationships.
Russia’s coordinated
disinformation
campaigns in Ukraine46
Civil war/ state-formation
conflict: a conflict between a
government and nongovernment party
Non-state actors use social media platforms to organize
violent opposition against states, publicize their causes and
secure resources from international allies. Online discourse
is partitioned along ideological, identity or linguistic lines,
generating echo chambers that maintain stereotypes,
polarization and grievance.
The role of social
media in the initiation
and maintenance of
Syria’s civil war47
Popular protest (and riots):
popular demonstrations, often
involving a spontaneous action
by unorganized, unaffiliated
members of society
Social media platforms have enabled citizens to mobilize
more effectively in opposition to oppressive regimes. This
mobilization, even if it is nonviolent in intention, can bring
populations into violent conflict with the security organs of
the state, who may target opponents identified online or
shut down the internet.
The use of social media
to organize popular
protests in Egypt in
2010-2011
Intercommunal conflict:
violence between non-state
groups that occur along shared
identities.
Hate speech or dangerous speech purposefully or
unintentionally generated by members of one identity
group is spread and amplified on social media, driving
animosity and triggering violence against members of
another identity group.
Hate speech and
intercommunal violence
in Myanmar
Electoral Violence: violence
used by political operatives and
supporters to achieve their
Social media platforms amplify political competition
between constituencies divided along ideological or identity
lines, in some cases inciting hatred and violence.
Electoral violence in
Kenya since 2008
45 Conflict types rarely have universally accepted definitions. The descriptions here have been drawn from the Uppsala Conflict Data Program (UCDP), the
Armed Conflict Location and Event Data (ACLED) Project, the United States Institute of Peace (USIP), and www.understandingconflict.org
46 Boyte, K.J. (2017) An analysis of the social-media technology, tactics, and narratives used to control perception in the propaganda war over Ukraine.
Journal of Information Warfare. 16:1
47 Lynch, M., Freelon, D., Aday, S. (2014) Syria’s socially mediated civil war. United States Institute of Peace. Available:
https://www.files.ethz.ch/isn/176084/PW91-Syrias%20Socially%20Mediated%20Civil%20War.pdf
MERCY CORPS
The Weaponization of Social Media: How social media can spark violence and what can be done about it
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