practices. In the case of the southern conflict and when it comes to the bigger picture in Thailand´s
communicative public spheres, universal conceptions of fake news and hate speech fail to paint
the whole picture. The case of mainly accepted, but dubious, disinformation by the military
information operations, is located in a definitional grey zone where it becomes specifically
problematic to discuss ethical and legal foundations of such information actions. Although
Thailand´s military information operations are predominantly handled with acceptance and may
not be considered fake information, nonetheless they intend to manipulate the public in order to
legitimize violent military actions in the Southern conflict. Although this seems mostly accepted
by the Thai society and politics, analysis of cultural and historical impacts underlines the unique
functioning of Thailand´s social and political processes which delegitimize other forms of
disinformation or extreme speech, when it, for example, comes to seniority or culture of agreement.
This underpins what is then conceived of as media freedom, hate speech or fake news. Further
analysis will, therefore, depend on the context and the discourses on the limitations of (online) free
speech; it also needs to go further by investigating actual communicative practices to capture their
contextual trajectories and to tackle underlying social, cultural and political foundations.
At first glance negative campaigning in Malaysia might be considered an acceptable but harsh
political discourse, however, on closer inspection, it reveals itself as a form of political
communicative violence that does not support a deliberative public sphere and also leads to offline
violence. Negative campaigning intensifies social stratifications and leads to daily communicative
violence between cultural and political fractions. Nevertheless, this situation must not be exploited
to curtail media freedoms through the implementation of fake news laws as inevitably they will
fall short of solving actual social problems. In Myanmar, it becomes clearer that vitriolic speech
on Facebook arises from a historically implemented racist propaganda machinery, thus
exemplifying the most horrifying and undiluted form of harmful disinformation and human rights
abuses not seen since the Nazi era.
What we can learn from the three cases is that although the three forms of disinformation result
from different cultural trajectories they share a similar reinforcing process through the impact of
harmful disinformation in volatile contexts (see Figure 1).
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