BSR | Human Rights Impact Assessment: Facebook in Myanmar 55 support, and Facebook should actively coordinate with these groups. BSR notes that the timing for the Myanmar elections could be very similar to that of the U.S. 2020 elections, and it will be important that attention is paid to Myanmar in addition to the U.S. Explore opportunities to develop new Facebook products and services that accelerate the development of the digital economy in Myanmar. Opportunities to explore could include enabling users to download Apps from Facebook App pages, bringing Facebook Marketplace to Myanmar, enabling digital payments, and supporting mobile financial services. These products and services would need to be appropriate for Myanmar’s user base, such as the prevalence of users without an email address. To ensure this approach, Facebook can take a humancentered design approach and be open to new business models that might be replicable in other emerging markets. Bring #SheMeansBusiness to Myanmar. #SheMeansBusiness is a space for entrepreneurial women to make valuable connections and share advice. Bringing the platform to Myanmar would support the growth of economic opportunities and independence for women. Several stakeholders BSR spoke with emphasized the economic development opportunities made possible by the widespread use of Facebook in Myanmar—and that the company had a unique opportunity, compared to other internet companies. Supporting the development of a digital economy in Myanmar can increase the realization of human rights, such as rights to a decent standard of living (Article 25 of the UDHR), education (Article 26 of the UDHR), and health (Article 12 of the ICESCR). The UNGPs state that “Business enterprises may undertake other commitments or activities to support and promote human rights, which may contribute to the enjoyment of rights.” Several stakeholders BSR spoke with emphasize the economic development opportunities made possible by the widespread use of Facebook in Myanmar—and that the company has a unique opportunity, compared to other internet companies. Supporting the development of a digital economy in Myanmar can increase the realization of human rights, such as rights to a decent standard of living (Article 25 of the UDHR), education (Article 26 of the UDHR), and health (Article 12 of the ICESCR). The UNGPs state that “Business enterprises may undertake other commitments or activities to support and promote human rights, which may contribute to the enjoyment of rights.”