BSR | Human Rights Impact Assessment: Facebook in Myanmar 52 its News Feed. This can include icons or text that provide information about the news source, or that suggest credible alternatives, alongside a strategy to make these innovations well-understood. would make use of Facebook’s most significant resource—its own platform. Continue to invest in partnerships aimed at improving digital and media literacy in Myanmar. Principle 19 of the UNGPs states that “If the business enterprise has leverage to prevent or mitigate the adverse impact, it should exercise it. And if it lacks leverage there may be ways for the enterprise to increase it. Leverage may be increased by, for example, offering capacity-building or other incentives to the related entity, or collaborating with other actors.” Facebook should identify the most promising intervention points, such as government efforts (especially by the Ministry of Information and including local governments), phone shops (for example, free material when new devices are purchased), and real estate on its own platform. The BSR assessment surfaced specific interest in Facebook “boosting” digital- and media-literacy content created by others on its platform, and running its own high-profile campaign, using its own valuable platform real estate. Principle 19 of the UNGPs states that “If the business enterprise has leverage to prevent or mitigate the adverse impact, it should exercise it. And if it lacks leverage there may be ways for the enterprise to increase it. Leverage may be increased by, for example, offering capacity-building or other incentives to the related entity, or collaborating with other actors.” The GNI Principles state that “The development of collaborative strategies involving business, industry associations, civil society organizations, investors and academics will be critical to the achievement of these Principles.” Stakeholders emphasized to BSR the importance of supporting existing efforts on digital and media literacy, rather than “starting another group.” Continue to invest in partnerships aimed at creating and disseminating “counter hate speech” content in Myanmar. Facebook should identify the most promising intervention points, such as celebrities, political and religious leaders, the government (especially the Ministry of Information and including local governments), and the use of Facebook’s own platform. Stakeholders also emphasized to BSR the potential for Facebook to bring together a cross-sector group of actors that don’t normally gather in the same venue. The BSR assessment surfaced specific interest in Facebook “boosting” digital- and media-literacy content created by others on its platform and/or running its own high-profile campaign, as well as exploring ways to “break the echo chamber” by deliberately promoting diverse content, content that promotes peace, and content that bridges different community groups in the news feed. Direct counter-hate speech techniques recommended by stakeholders include hate speech monitoring and response, rumor mitigation, social media campaigns, and the production of peace and counter-hate speech media. Many BSR interviewees in this assessment—both inside and outside Facebook—emphasized the importance of counter-narrative as a long-term solution to hate speech and incitement to violence in Myanmar. Further, these interviewees all emphasized the importance of building counter-narrative content locally. Principle 19 of the UNGPs states that “If the business enterprise has leverage to prevent or mitigate the adverse impact, it should exercise it. And if it lacks leverage there may be ways for the enterprise to increase it. Leverage may be increased by, for example, offering capacity-building or other incentives to the related entity, or collaborating with other actors.” The GNI Principles state that “The development of collaborative strategies involving business, industry associations, civil society organizations, investors and academics will be critical to the achievement of these Principles.” Article 26 of the UDHR states that “Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall