BSR | Human Rights Impact Assessment: Facebook in Myanmar 28 example, we spoke with stakeholders asking about the analysis of IP addresses to tackle fake accounts, or “mapping on which messages are reaching who” to tackle hate speech and misinformation. However, there is also skepticism at the ability of machines to “cope with” the Burmese script or fully learn the local context, given the limited volume of Burmese-to-English translation that can be utilized in machine learning. As one interviewee questioned, “Artificial intelligence may have a hard time coping with our lack of sentence structure and the lack of data to support machine learning in Burmese.” BSR notes Facebook’s investment in AI underway at the time of writing and the fact that the effectiveness of AI should increase considerably over time with more experience, data, and use cases. Facebook is aware of the questions raised by stakeholders about the effectiveness of AI, and is seeking to address them. Facebook also views the primary role of AI to be about surfacing content for human review and does not see AI as a panacea for Community Standards enforcement. However, today’s skepticism among stakeholders about the potential for AI to assist with Community Standards enforcement in Myanmar stands in contrast to its potential, reinforcing the points we make below about the importance of engagement, trust, and transparency. 5.3 ENGAGEMENT, TRUST, AND TRANSPARENCY The complex human rights challenges confronting Facebook in Myanmar are widely understood by stakeholders. In this context, engagement, trust, and transparency are often seen as core responsibilities for Facebook when navigating these challenges. » There is significant appetite for local-level transparency from Facebook on Community Standards enforcement and government relationships. Facebook’s recent Community Standards Enforcement Report describes processes and contains global content-removal metrics in areas such as spam, hate speech, fake accounts, and terrorist propaganda. Stakeholders in Myanmar have an appetite for a Myanmar-specific version of this report that discloses the same metrics for Myanmar and describes elements of local process, such as the nature of government relationships, how certain standards are interpreted locally, and whether the government submits content-removal requests through the Community Standards process, rather than via law enforcement relationship channels. » Continuing to build trust with local stakeholders will require ongoing engagement and responsiveness. Facebook faces a significant trust deficit in Myanmar because of actual or perceived lack of sufficient action in response to a rise in hate speech and the increasingly sophisticated propaganda campaigns waged by a network of bad actors against civil society activists and human rights defenders. We heard comments that questioned Facebook’s motivation, such as “Facebook is more interested in repairing its reputation on Capitol Hill than finding solutions in Myanmar” and “After four years of calls for action, Facebook only started to take real action after the letter [from civil society organizations] received attention.” One stakeholder feared that “Facebook will collaborate with the proposed social media monitoring team as an act of corporate social responsibility”—though we note Facebook’s strong refutation of this possibility during this assessment. However, BSR also noted a significant determination on the part of both stakeholders and Facebook to improve trust and increase the effectiveness of collaboration. Facebook now has a window of opportunity to restore trust through proactive and responsive engagement with local stakeholders, increased transparency, doubling down on existing efforts, and pursuing the recommendations in this HRIA. It is important to recognize the