The Platform Question: Power, Accountability and Global South
The Platform Question: Power, Accountability and Global South
Reimagining AI from the Ground Up
Our project embraced this politics of imagination. Rooted
in feminist and design justice frameworks, we facilitated
workshops to help people create alternate ‘data points’ about
themselves using art and storytelling as tools to reimagine
the very foundations of AI, its datasets. At Hyderabad’s Digital
Citizen Summit 2024, we worked with tech makers, engineers,
students, and professors. To reimagine what datasets could
look like, we first needed to understand what the participants
knew of the current AI landscape and its impact on human
realities. This framing helped participants recognise AI not
only as a future-forward innovation but also as an embedded
decision-making infrastructure shaping the representational
landscape of the web.
One participant
shared a deeply
personal story. He
had worked on an
AI-driven medical tool
designed to predict
emergencies. But the
training data lacked
female-specific
health indicators, a
gap that only became
clear when a close
acquaintance was
diagnosed with breast
cancer. The absence
of women in the
design team meant
no one had flagged
critical missing data.
128
One participant shared a deeply personal story. He had worked
on an AI-driven medical tool designed to predict emergencies.
But the training data lacked female-specific health indicators,
a gap that only became clear when a close acquaintance was
diagnosed with breast cancer. The absence of women in the
design team meant no one had flagged critical missing data.
This powerful moment reiterated our point that missing data
reflects missing people, missing perspectives, and ultimately,
missed possibilities.
At the AWID Forum 2024, in Bangkok, conversations widened
further. Here, our participants included artists, activists, human
rights defenders, sex workers’ rights groups, policymakers,
and digital rights advocates. Despite the geographic and
professional diversity, one theme persisted: most participants
still associated AI primarily with generative tools. This
unfamiliarity opened up space for reflection around What
would your data look like, feel like, sound like? What would it
resist being called? Participants began by searching everyday
prompts beautiful bodies, breakfast, expression, and reflecting
on whether the search results represented their realities. Queer
participants, for instance, had to enter multiple, highly specific
prompts inclusive, feminist, non-binary bodies, before seeing
representations of themselves. People of color and disabled
participants encountered similar erasures.
Especially among participants from non-Western contexts, it
revealed the dissonance between lived realities and the worlds
The Missing Blocks of AI
rendered legible by AI systems. Once again, it became clear
dominant representations online reflect the priorities of those
with the most access to and control over data infrastructures.
Similar to the absence of a kitchen from Lucknow, this is a
design flaw and a failure of imagination as well as a refusal to
make space for the multiplicity of lives that fall outside the
hegemonic dataset.
The erasure became even starker when participants translated
prompts into their native languages Burmese, Amharic, Hindi,
and Thai. The results often returned nothing relevant, if anything
at all. This underscored an uncomfortable truth, the language
of the internet and by extension, AI is English. Anything outside
it becomes invisible, unindexable, unintelligible to the machine.
In response, participants reimagined these datasets by
generating their own. Using categories like breakfast, bodies,
and home, they transformed the generic sticky notes into
artifacts of resistance, using basic tools such as pens, colored
pens, watercolors, and embroidery threads. Under the breakfast
sub-prompt “coffee,” participants added bunna and jebena,
Ethiopian terms for traditional coffee, alongside espresso and
cappuccino. Under meals, they introduced foods like papad
(a crispy lentil flatbread), masko daal (black lentils), aloo gobi
(potato and cauliflower stir-fry), and rabari (a sweet dish from
India), pushing back against Eurocentric culinary defaults.
The reimaginings extended to bodies. Participants from
Thailand, India, Singapore, Ethiopia, Myanmar, the US, UK, and
across Africa reflected, shared, deferred, and held space for
every person’s stories. They brought rich, layered insights into
how AI is experienced, resisted, and reimagined. They drew trans
bodies, faces with African locs, annotated in Thai, Burmese,
Mandarin, Hindi. These were acts of creativity, interventions,
care and resistance. Each drawing, annotation, and translation
carved out space for new representations, recognitions, and
the lived reality of those traditionally excluded. When structural
injustice is coded into AI systems, the solution then becomes
to integrate feminist AI principles of care, context, and cocreation, and question who gets to define what counts as
data, who classifies it, who benefits from it, and who annotates
it. So that when a young girl from a small town of the Global
South, wants to tell her story through images of her kitchen,
and her dishes, she can do so and see her reality in the vast,
vast landscape that AI is.
The Missing Blocks of AI
Dominant
representations
online reflect the
priorities of those
with the most
access to and
control over data
infrastructures.
129
Select target paragraph3
Connect to a paragraph
Connect to an entity
Disable highlights
Add to table of contents