The Platform Question: Power, Accountability and Global South
The Platform Question: Power, Accountability and Global South
CHAPTER 9
The Missing Blocks of AI: A Feminist
Reimagination, The Story That Didn’t Fit
By Shohini Banerjee and Vaishali Soni
In Lucknow, a young girl wanted to tell a story using Canva.
As she explored the visuals available to her, she realized there
were no images of kitchens that resembled her own. There
were modern countertops, chimneys, and stainless steel
fixtures, but not the wooden cupboards, stone slabs, or local
utensils she saw every day. Her experiences did not fit into the
‘templates’ Canva offered; templates largely designed by, and
through a Western, linear, and global-North lens. Canva is just
one example, but the issue runs much deeper.
Artificial intelligence (AI) comes with the promise that it can
generate anything we ask, transcending borders and boundaries
and representing an array of realities and imaginations. But
there’s a catch: it knows only what it has been fed. And what it
has been fed is not the full range of human life, but a narrow,
dominant slice of it. This is how bias becomes embedded. This
is how many stories, languages, and experiences get left out. At
its core, AI is a system that compresses human life into data,
sorts it, and then uses that data to make decisions through
algorithmic logic. The process starts with massive datasets
scraped from our digital traces, which are then labeled by
humans, often low-paid “invisible workers”1, who are given the
parameters of labeling so that the machine learning model
can “learn” to create the desired output. But this technology,
supposedly objective, neutral, and efficient, often excludes
those who do not fit the dominant narrative, both online, in
who gets represented, and offline, through who is creating.
As Chun (2024) notes, AI consolidates stereotypes and
homogenised discourses about what is, in reality, a hugely
diverse and heterogeneous social world. This creates systems
that not only misunderstand, but actively harm those who
live outside dominant norms. The Missing Blocks of AI delves
122
The Missing Blocks of AI
The Missing Blocks of AI
AI consolidates
stereotypes and
homogenised
discourses about
what is, in reality,
a hugely diverse
and heterogeneous
social world.
123
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