identifying key issues that cut across different
regions with regards to the impact of information
disorder in the Global South, an agenda for further
research was developed. This agenda builds on the
connections created through this project, with the
aim of overcoming the fragmentation that currently
characterizes the research field.
3. CONTEXTS
If information disorder is understood as not only a
technological, but also a multi-levelled, complex,
and evolving sociocultural phenomenon, dis- and
misinformation needs to be understood within
the context of social dynamics and material
circumstances.
The Global South experience can be instructive,
as we understand information disorder not as a
universally homogenous phenomenon, but as a
contextual one which requires contextually relevant
responses. To understand how information disorder
is embedded within these regions, four contexts
are of particular importance, namely media, social,
political, and geopolitical contexts.
3.1 MEDIA CONTEXTS
Media landscapes in the Global South are often
characterized by high concentration. The media
often have a history of being state-owned or
state-controlled, and are marked by patrimonial
relationships between journalists and powerful
social and political actors. Their news agendas are
therefore often captured by social elites. Across
these regions, newsrooms are under-resourced;
journalists work under precarious economic
conditions and are frequently the target of
harassment and attacks.
As has been the case elsewhere, indications are
that low levels of media trust in the South are linked
to perceived exposure to disinformation, as a study
in African countries has shown (Wasserman and
Madrid-Morales 2019). While notions such as “echo
chambers” or “filter bubbles” have been considered
novel phenomena in recent digital media studies,
the contemporary media landscape in African
contexts often reflects much older stratifications
of class, language, race, and ethnicity, carried over
from colonialism (Maweu 2021).
This historical legacy of fragile media systems
is being exacerbated by global neoliberalism: The
South represents important emerging markets for
digital platform companies, which are acting as
gatekeepers of information at the same time as
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
they are functioning as amplifiers of disinformation.
As part of Facebook’s Free Basics service in several
parts of the Global South, including Africa (Nothias
2020) and Latin America (Valente 2021), users get
zero-rated access to a limited number of internet
sites. Although it can be argued that these users
at least have some access to online resources, this
may also mean that users in this “walled garden”
are exposed to information disorder while having
limited opportunities to corroborate the information
they receive. Additionally, although Facebook
collaborates with third-party fact checkers in the
Global South (Nothias 2020), the platform’s own
fact checking activities are hugely skewed towards
English-language content in the Global North
(Freedland 2021).
3.2 SOCIAL CONTEXTS
A socio-technical approach to information disorder
requires that we focus not only on media landscapes
and digital platforms which facilitate the disorder,
but that social dynamics such as cultural histories,
economic inequalities, audience perceptions, and
citizens’ interactions with information disorder be
considered as well.
Although developmental approaches to
the combating of information disorder in these
regions have often emphasized strategies such
as media literacy, ignorance is not necessarily the
main driving force behind the problem. Research
has shown that while media users in Africa often
suspect or know that information is false, they share
it anyway because of sociocultural reasons such
as a community orientation
(“I have a duty to warn
Research has shown that while
others”) or satire and humor
media users in Africa often suspect
(“Just for fun”) (Madridor know that information is false,
Morales et al. 2021). Social
and economic factors also
they share it anyway because
play a role, as do questions of
of sociocultural reasons such as
access to and relative trust in
community orientation (“I have a
media. Rural communities use
duty to warn others”) or satire and
social networks less than their
humor (“Just for fun”).
urban counterparts; they rely
more on opinion leaders, local
experts, and networks such as family, community,
or religious structures (Tully et al. 2021). When it
comes to trusting information about Covid-19
vaccines, South African media users express
greater trust in family than in government or social
media (Wasserman and Madrid-Morales 2021). This
study therefore also set out to understand these
sociocultural dynamics that shape information
disorder in the Global South.
Introduction – 1 4