Some time ago, the platforms didn’t want to do
anything like moderate disinformation content,
and today there are distinct discussions on a
global level. With the pandemic, they are more
comfortable in moderating messages about
health. There are actors who believe that the
responsibility and power to remove content
should rest with platforms, as in the case of
content that causes harm. This brings up debates
about whether to go for regulation or not. We
would be creating a problem; I don’t think this is
the way to look at this issue. (interview, Schatzky,
August 2021)
Laura Moraes (interview, August 2021) from Avaaz
highlighted the lack of transparency of these
agents and the way informational flows work:
“More and more, transparency for researchers and
for civil society has decreased. We need to advance
in the debate on transparency and the regulation of
algorithms and AI.”
The concentrated ownership of digital platforms
was also raised as a concern. There are conglomerates that dominate several market segments on the
internet, and even in offline media. In Latin America
and the Caribbean, large groups such as Facebook,
Google, Amazon, and Apple have significant market
shares. Stakeholders are concerned about how this
competitive landscape impacts on disinformation.
Juan Carlos Lara (interview, August 2021) noted:
“There is the challenge of media ownership and
concentration, including the issue of platforms—the
economic issue. The media industries, which are
very much funded by advertising, lose funding that
goes to internet platforms.” And in the opinion of
Paulo José Lara (interview, August 2021): “It’s an
economic phenomenon. It’s critical to look at resources to understand the phenomenon and the
campaigns. That is one of the most important investigations to carry out: who finances the digital
platforms; what the economic powers are.”
Another aspect of concern is transparency about
the operations of the platforms and the measures
adopted by them. Ramênia Vieira (interview,
August 2021), from Coletivo Intervozes, highlighted
this concern based on research done by Intervozes
about the responses of the main platforms to
disinformation. Veridiana Alimonti from the EFF
(interview, August 2021) noted initiatives that
entail cooperation with public entities: “In some
countries, such as Brazil and Mexico, we see
greater cooperation between electoral authorities
and platforms. It is important to know how these
agreements are made and how they develop.
Because many times they only take place with the
authorities and platforms, and it is important to
have transparency.”
12.12 USING TECHNOLOGY TO
COMBAT DISINFORMATION
Adrián Pino (interview, August 2021) from
Desconfio pointed out the significant challenge of
using technology such as AI in the fight against
misinformation:
One thing that seems little explored is AI and
machine learning. We have some experience with
automated news analysis. Not many data science
or engineering experts are working on projects
about the news. It seems like an important topic
to delve into. It is [one] of our intentions as a
project, but we are going slowly because we are a
small team, and we don’t have funding.
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
Latin America and the Caribbean – 1 2 1