MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
Those with their own incomes tended to pay for their
mobile top-ups themselves, while those without relied
on the family budget for top-ups. Not having their own
income to support mobile top-ups was one reason
non-working women gave for not owning a mobile of
their own.
The average monthly spend on mobile top-ups was
MMK 8,997 (USD 8.71), according to the survey data.
Men who were currently working, from more affluent
households, and used the internet, spent significantly
more than others (Table 7). Higher spending also
corresponded with usage patterns. For example, heavy
internet users interviewed in the qualitative research
spent MMK 15,000–30,000 (some as high as MMK
50,000), the bulk of which was for data usage.
MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
Several mobile owners interviewed in Pantanaw said
they would like to use the internet more than they
currently do, but could not afford it. Low incomes do
not allow people to ‘waste’ money since necessary
expenses for food have to be met first. Female mobile
owners are especially sensitive to this, as they feel
responsible for spending money on the well-being of
their family instead of for their own entertainment. The
smallest top-up card denomination seen in the field
research was MMK 500. Most rural respondents were
daily wage labourers and many women earned MMK
1,500 daily, which is not enough to top-up frequently.
HV rural, female owner, 21, working, SEC D/E
“I spent too much money for
the internet so I had no credit
for calling anymore. The phone
is important for business so I
stopped using the internet.”
FGD rural, female owner, 18-29, working, SEC D/E
Source: LIRNEasia Baseline Survey, 2015
Table 7
“I used a news app before but it
took too much credit.”
Mean monthly spend on mobile top-ups by mobile owners (MMK)
MALE
9,254
FEMALE
8,682
CURRENTLY WORKING
9,196
NOT WORKING
8,611
LOW-SPENDING HOUSEHOLDS43
7,479
HIGH-SPENDING HOUSEHOLDS44
10,485
MOBILE DATA SERVICE USERS
11,662
MOBILE DATA SERVICE NON-USERS
7,609
ALL MYANMAR MOBILE OWNERS
8,997
Note: USD 1 = MMK 1032.49 as of 31 March 2015; mobile data service user defined as someone who uses at least one of the following: mobile
internet service (via browser) or any mobile internet application.
“It is good to be modern, but the
costs for internet are also high.”
FGD rural, male owner, 30-45, working, SEC C/D
“My wife complains if I top up too
much.”
FGD Yangon, male owner, 30–45, SEC B/C
“Females need income to top it
up.”
FGD Yangon, female mobile users, 30–45,
non-working, SEC B/C
• Micro top-ups can help low-income mobile owners manage their
airtime expenses according to their needs.
• Increased offerings of data bundles and cheaper plans that meet
specific needs (e.g. gamers versus voice-only users) can help lowincome owners manage their expenses.
43. Total monthly household expenditure of MMK 300,000 or less
44. Total monthly household expenditure of MMK 300,001 or more
46
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