MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
5.1.4 Selecting a mobile operator
Until 2013, a SIM card in Myanmar could cost hundreds
of dollars, and even if one had the money, SIM cards
were not freely available. In 2013, the government
introduced a lottery whereby monthly winners could
buy a SIM for as little as MMK 1,500 (less than two US
dollars). Since liberalisation and the entry of Ooreedo
and Telenor in 2014, the price of a SIM has stayed at
MMK 1,500, but SIM cards are now freely available to
anyone who can afford them. This has enabled scores
of people to get connected, and some (around 13%)
are even able to afford more than one SIM card. MultiSIM ownership is a strategy employed by some to take
advantage of cheaper rates and promotions, by others
to take advantage of network availability, and others to
take advantage of better call/data quality.38 In general,
the consensus among qualitative research respondents
(in Yangon and Pantanaw) was that:
• MPT is used for incoming calls since many have had
this SIM the longest and their contacts are familiar
with this phone number; network stability and
data speed is perceived as inferior to Telenor and
Ooredoo, especially in Pantanaw.
• Telenor is perceived to have the best calling and
data rates, although the internet connection can be
patchy in places.
• Ooredoo is perceived to have a good network
quality but higher charges than others.
New mobile owners tend to use what others are using,
but female owners did not actively select the operator
themselves because others bought their handset and
SIM.
Enabling women to improve their digital skills can help them to
participate in the SIM-purchase decision and find a plan that best
suits their needs.
5.1.5 Smartphone usage
At the time of the survey, 66% of mobile owners aged 15–65 in
Myanmar had a touch-enabled smartphone (commonly known as
‘touchphones’—any mobile with a touch screen). Three percent
of owners had both a smartphone and a keypad phone (a mobile
with a keypad interface; in most cases this was a basic/feature
phone). There were no differences between male and female
owners of smartphones (Table 4).
Source: LIRNEasia Baseline Survey, 2015
Table 4
Type of mobile handset owned (% of mobile owners)
Male mobile owners (%)
Female mobile owners (%)
OWN A ’TOUCHPHONE’
(SMARTPHONE)
65%
64%
OWN A ‘KEYPAD’ PHONE
(BASIC/FEATURE PHONE)
37%
37%
The arrival of installment plans has brought
smartphones within reach of many who would not
otherwise be able to afford them. Phone shops
also offer cheap bundles (handset + SIM + top-up)
from Ooredoo or Telenor. For example, one shop in
Pantanaw offered such a package for MMK 25,000
but it included a keypad handset. The majority of
respondents are not interested in keypad phones.
Particularly in Yangon, having a smartphone has
become the standard, since people rarely see or know
people with a keypad phone. Qualitative respondents
indicated that having a keypad phone would be
somewhat of an embarrassment, and they would be
perceived as socially inferior. Some prioritise social
status over functionality; one respondent was holding
out on buying a mobile because she could not yet
afford a smartphone (even though a keypad phone
was already within her budget). When asked whether
people would consider second-hand smartphones,
there was reluctance, mainly because the owner
would feel inferior to other owners since they had not
purchased it themselves. Similarly, when asked if they
were given a mobile for free, they would accept it, but
would still feel inferior if people knew they had not
paid for it. The ability to afford a (brand new) mobile
phone clearly bolsters the perception of one’s social
status, or at least in their minds.
Some rural owners of smartphones used it as if it were
a keypad phone, and limited their use to basic calling
instead of exploiting all the functionalities of their
phone. That said, some indicated that a keypad phone
was fine for those who just needed to make calls, but
a smartphone was needed for Facebook, Viber, and
other internet-related uses. Female urban non-owners
already had some knowledge of the internet and/or
app-use either by using them on someone else’s phone
or watching them use it.
38. For example, though mobile signal is present in 96% of wards and 87% of villages according to the national survey, only 56% of mobile owners in urban Myanmar (wards) and 40% in
rural (villages) say that their mobile calls are successful upon first attempt.
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