10 / Myanmar's media from an audience perspective TV triumphs Television is clearly one of the most popular mediums in Myanmar. More than half of the people who participated in the study watch television every day. Women in particular seem to be favoring television over other mediums with 6 out of 10 watching television every day. The internet and radio come in second and third place with a little over a third using the internet and little below a third of the participants using radio every day. However, there are big variances depending on the age of the user. Whereas the younger participants favor the internet (about 6 out of 10 between the ages of 16 and 34 use the internet everyday), the older generations favor the radio (4 out of 10 above 44 years old listen to radio daily). As in many other countries, the use of newspapers is low compared to other media. Newspapers in Myanmar have reported drops in print circulations over the last couple of years and the findings from the audience study ref lect this trend. Less than 2 out of 10 participants stated that they read a printed newspaper every day – and almost half of the participants say that they “rarely” or “never” read printed newspapers. Men, particularly those between the ages of 45 and 55, seem to consume print news to a higher degree than others. But on an overall level, printed newspapers are not a heavily consumed medium. “I used to read newspapers and watch television, but I cannot read anymore as I have some problems with my eyes. [...] Radio is the main source to get information or news for me. [...] I ask my friends to confirm the news to see whether the things I have heard on the radio has also been broadcasted on the television.” (50-year-old woman from urban Mandalay) “I prefer to watch news on television because I have to give time to read a printed newspaper. I can watch news on television and work at the same time. So, I prefer to watch news on television.” (41-year-old man from urban Kachin) Interestingly, when looking at preferred news sources, the image somewhat changes. People’s media repertoires slightly change when it comes to seeking out news and information. While television continues to be an all-time favorite, radio comes in a clear second place followed by social media (third place), the internet (fourth place), friends and relatives (fifth place), printed newspapers (sixth place) and online newspapers (seventh place). However, for many participants other past times are often preferred to news watching, as a 28-year-old woman from rural Rakhine explains: “I can only watch TV at 7 pm when the power [electricity] is available, but mostly we watch movies at that time from DVD too. So, the news watching time is not that much.”