Facebook is a space in which online sociality is performed both at the ground level and the national level, but Facebook as a company, the people creating the social frames on the platform, is not connected to Myanmar specifically. Facebook has its own set of rules, guidelines, and therefore, social frames, which is consistent and not changing according to borders. They stay the same in every country. It is then between these three levels, my informants find themselves and to some extent, negotiate between the different social frames of how to perform a socially accepted behavior. This chapter will discuss and explain how this performed sociality plays out and what frames that surround it. In which ways do these levels appear when looking at actions and outcomes? To be able to do this, I will first address how Facebook, the platform, functions in terms of algorithms. What is the job of the algorithm, and can they be manipulated in any way? To what extent can Facebook work as an echo chamber? How does Facebook´s security system work in Myanmar? Exemplified, through the case of the Rohingya crisis and hate speech on Facebook, I will show why it is essential to discuss and be aware of such questions. Facebook – “The Happy Place” We can look at Facebook as one big infrastructure which entails and holds the structure for several smaller systems that function within the platform. With a focus on algorithms, it is easy to recognize a pattern. It is well known that Facebook's algorithms show content in the feed that they predict that a person likes and enjoys. The algorithms’ main goal is to shape the feed into a personal “happy place,” personalized to fit someone’s particular interests. The algorithms collect information from posts, responses, and online interaction. This can be information like a “like” or a comment, and specific post one spends more time to read or what someone passes quickly by. They can pick up words or other vital points that can give a clue of what would entertain a specific person. Most people would have experienced that if you respond or search for something specific, the next day, something similar will most likely be shown in your Facebook feed. My friend Dedan once told me how he trains his Facebook feed. We were sitting in our regular place in 19th street, eating BBQ-food and sipping cold, fresh Myanmar Beer. I told him how annoyed I was of some commercials on Facebook, and how I was tired of the same kind of content popping up regularly just after looking for it. Laughing, he looked at me like I had missed out on something obvious. Dedan told me how he trained his feed. If he had, for example, a period where he was more interested in cars, he would spend some time searching 77

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