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3. Multistakeholder Media Training
Interviewees overwhelmingly supported additional training for media in Myanmar, but they
also called for parallel training for government and civil society. For government officials, this
means understanding the role of the media as the fourth estate, how to interact with the media,
and the protection of journalists. For civil society, media literacy training is needed to help citizens understand the danger of rumor, the information choices available to them, and how they
can use media to interact with elected officials. Including representatives from media, government, and civil society as part of the same training program (starting with small interventions)
could also help raise awareness and improve interactions among the three stakeholder groups.
Such trainings could be replicated at the local and state level for the most impact.
Requirements
ontinued funding for journalism training by international organizations, including practical
C
in-house training at print and broadcast outlets
ommitment from the government to educate officials at the state and national level on public relations
C
and media affairs
Outreach by civil society, private-sector media, and government to improve media literacy of the public
Desired outcomes
Knowledge
Journalists gain knowledge in professional and ethical reporting
Government officials know how to interact with journalists without treating the media as adversaries
ublic awareness about the variety of available information sources available to them, including from the
P
government
Attitude
Citizen trust in information provided by the media as well as media’s role as an oversight body
Citizen belief that good governance includes transparency
elief among media outlets and their reporters and managers that they can provide coverage on a wide
B
range of issues
overnment officials feeling more open in dealing with the media and in providing information about
G
services offered to the public
Behavior
Citizens make more informed choices and improve their involvement in governance
Media continue to improve quality of their reporting and increasingly serve as public watchdog
L ocal and national officials provide more reliable information through the media, including that related to
governance and conflict
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