This began as a response to the anti-Muslim sentiment and has now got over 75,000 followers on Facebook.108 In 2013 an activist named Nay Phone Latt who spent four years in jail for his online activism, launched the campaign that aimed to raise awareness of the dangers of hate speech and violent language online.109 When asked if there are many positive campaigns on Facebook, focus group one discussed this campaign as an initiative that has been created to counter hate speech, though observed that it may only be used among people who are already open-minded towards religious and ethnic diversity.110 My Friend Campaign Focus group one also discussed this campaign which is aimed at countering religious discrimination that arises from hate speech, and encourages people ‘to be peaceful living with one another.’ One participant explained the process: ‘so she is Buddhist and I am Muslim, we would take a selfie and post it on Facebook. Then we write “I am Muslim, she is Buddhist … we live peacefully.”’111 This campaign encourages the posting of photographs of interfaith-friendships, from people with any religious backgrounds. When asked if any of the participants know anyone who has had their attitudes changed by this, one told us of a Buddhist friend from school who was sensitive about religion and did not really want to be friends with Muslims, but when she (the participant, a Muslim) asked if she wanted to be involved in the campaign and take a photo with her to post on Facebook, she was keen to take part. The participant added that once she had done this, her friend became more tolerant of Islam and curious about it, wanting to learn about religious beliefs such as eating Halal. Though this is just one incident, it is a good example of the development of relationships that can be key in preventing violence in the long term. Participants did advise that My 108 Panzagar Facebook page available at: https://www.facebook.com/panzagar [November 2015]. 109 Pen America: free expression, free literature, ‘Nay Phone Latt, Myanmar’, available at: http://www.pen.org/defending-writers/nay-phone-latt [November 2015]. 110 Participant, Focus Group One, Interview by Davis, B., (2015). 111 Participant, Focus Group One, Interview by Davis, B., (2015). - 49 -

Select target paragraph3