FREEDOM ON
THE NET 2023
The Repressive Power
of Artificial Intelligence
These uses of deepfakes are consistent with the ways in
which unscrupulous political actors have long employed
manipulated news content and social media bots to spread
false or misleading information. Generative AI tools will
continue to build on such older tactics, but they may never
replace them entirely. During Turkey’s elections, a vast
progovernment media ecosystem and armies of Twitter bots
bombarded the information space with content favoring
President Erdoğan and the AKP. One widely circulated
video consisted of clips spliced together to falsely depict
an outlawed Kurdish militant group supporting opposition
presidential candidate Kemal Kılıçdaroğlu. Erdoğan
touted the video as substantially true despite appearing
to acknowledge that it may have been doctored. The
incident underscored how fabricated content can skew an
information space even when it is known to be inauthentic.
The growing use and sophistication of generative AI will
make such videos seem more realistic and thus more
challenging to debunk in the future.
The consequences of AI-generated
disinformation campaigns
Even if deepfakes are obviously fabricated or quickly
exposed as such, they still contribute to a decaying
information space. They can undermine public trust in
democratic processes, incentivize activists and journalists
to self-censor, and drown out reliable and independent
reporting. AI-generated imagery that sensationalizes outrage
on divisive topics can also entrench polarization and other
existing tensions within society. In extreme cases, it could
galvanize violence against individuals or whole communities.
The impact of AI-generated disinformation will deepen
as the quality and quantity of the technology’s output
continues to exceed the capacity of observers, moderators,
or regulators to detect, debunk, or remove it.
Like digital repression more broadly, AI-generated
disinformation campaigns disproportionately victimize and
vilify segments of society that are already under threat.
The overwhelming majority of nonconsensual deepfakes
featuring sexual imagery target women, often with the aim
of damaging their reputations and driving them out of the
public sphere. An online campaign using AI-manipulated
pornographic videos was used to discredit prominent
Indian journalist and government critic Rana Ayyub as early
as 2018. During the coverage period, Nina Jankowicz, a US
expert on disinformation, was subjected to pornographic
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deepfakes as part of a broader campaign against her and
her work. These uses of sexualized deepfakes represent
a twisted evolution of a much older practice, the
nonconsensual distribution of intimate images of women
activists. For example, during the coverage period, a smear
campaign that featured nonconsensual intimate imagery
of Azerbaijani prodemocracy activists and opposition
figures spread across Telegram, TikTok, Facebook, and
progovernment news sites.
The growing use of AI-generated false and misleading
information is exacerbating the challenge of the so-called
liar’s dividend, in which widespread wariness of falsehoods
on a given topic can muddy the waters to the extent that
people disbelieve true statements. For example, political
actors have labeled reliable reporting as AI-enabled fakery,
or spread manipulated content to sow doubt about very
similar genuine content. In April 2023, the Indian state
of Tamil Nadu was rattled by a political controversy
after leaked recordings captured Palanivel Thiagarajan, a
prominent official in the state’s ruling Dravida Munnetra
Kazhagam party, disparaging his colleagues. Thiagarajan
denounced the audio clips as machine generated;
independent researchers determined that at least one
was authentic. In Ethiopia, after a member of the ruling
Prosperity Party was killed in the Amhara region in
April 2023, state-affiliated media outlets released audio
that purportedly linked a militia group to the killing. An
organization released a report alleging that the audio
recordings were manipulated using AI; another fact-checking
group then accused the organization of being fake, casting
doubt on the claim of AI manipulation.
Companies like OpenAI and Google have imposed
guardrails to reduce some overtly harmful uses of their
chatbots. But researchers have identified techniques to
break through popular chatbots’ safeguards so that they
generate harmful, false, discriminatory, or abusive text,
including misinformation about the COVID-19 pandemic
and statements that mirror Russian propaganda about the
invasion of Ukraine. Generative AI applications have also
produced false and harmful statements about prominent
members of civil society. The dangers of AI-assisted
disinformation campaigns will skyrocket as malicious actors
develop additional ways to bypass safeguards and exploit
open-source models, and as other companies release
competing applications with fewer protections in place.
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