2019 GLOBAL INVENTORY OF ORGANISED SOCIAL MEDIA MANIPULATION
Strategies, Tools, and
Techniques
Although there is
nothing necessarily new
about propaganda, the
affordances of social
networking technologies
– algorithms, automation,
and big data – change the
scale, scope, and precision
of how information is
transmitted in the
digital age.
Account Types
Fake accounts are used by cyber troops to spread computational
propaganda. Over the past three years we have tracked the
prevalence of three types of fake accounts: bot, human, and
cyborg. Bots are highly automated accounts designed to
mimic human behaviour online. They are often used to amplify
narratives or drown out political dissent. We found evidence of
bot accounts being used in 50 of the 70 countries. However,
even more common than bots are human-run accounts,
which do not make use of automation. Instead they engage in
conversations by posting comments or tweets, or by private
messaging individuals via social media platforms. Humanoperated accounts were found in 60 out of the 70 countries in
this year’s report. Cyborg accounts, which blend automation
with human curation, are another account type we identified.
This year, we have added hacked or stolen accounts to our
typology of fake accounts. Although these accounts are not
‘fake’ per se, high profile accounts are strategically used by
cyber troops in order to spread pro-government propaganda
or to censor freedom of speech by revoking access to the
87%
of countries used
Human accounts
80%
of countries used
account by its rightful owner. A small number of state actors
have begun using stolen or hacked accounts as part of their
campaigns, highlighting the interconnectivity of computational
propaganda with more traditional forms of cyber-attacks.
Finally, it is important to note that not all accounts used in cyber
troop activities are fake. In some countries, like Vietnam or
Tajikistan, state actors encourage cyber troops to use their real
accounts to spread pro-government propaganda, troll political
Bot accounts
dissidents, or mass-report content. As social media companies
11%
of countries used
with cyber troop activity, the co-option of real accounts could
become more aggressive in taking down accounts associated
become a more prominent strategy.
Cyborg accounts
7%
of countries used
Hacked or Stolen
accounts
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