outputs without good reason. As noted under the first principle, if
the responsible staff member and the organization have rigorously
reviewed all expressions and factual content and are able to assume
full responsibility for what is published, generative AI can be
regarded as merely one tool among others.
That said, even with human review, there are cases in which AI’s
contribution is indispensable to the core substance of an output.
Examples include deriving analytical results through AI tools, or
producing creative works such as music, images, or videos using
generative AI. In such cases, it is appropriate to disclose whether
generative AI was used and how it was used—namely, in what
manner generative AI contributed to the output. In particular, for
outputs that may be confused with reality, such as deepfakes,
disclosure of the use of generative AI is necessary in order to
prevent confusion among audiences.
How to apply the principle of transparency was one of the most
debated issues during the discussions that led to the development
of this guide and policy framework. Concerns were raised that
the criterion—“where generative AI has played a substantive role
in producing an output, or where its use may cause confusion”—
is inherently ambiguous, and that this ambiguity could allow
organizations to arbitrarily decide not to disclose their use of
generative AI. However, it is important to reiterate that the purpose
of this guide is not to make legal determinations or to establish rigid,
objective standards. Decisions about when and how to disclose
the use of generative AI should instead reflect each organization’s
ethical standards and the outcomes of its internal deliberations.
Generative AI Guide for Civil Society