of roles for existing workers. Both at the societal level and within
individual organizations, the adoption of automation technologies
such as generative AI can transform established ways of working
and create conditions that enable downsizing and austerity-driven
management practices. A key question, then, is how to ensure that
technological transitions do not undermine labor rights or allow
the gains from increased productivity to be captured by only a few.
Issues such as reskilling and fair distribution should therefore be
prioritized. In addition, as organizations introduce generative AI,
there is a need for participatory governance that enables all relevant
stakeholders to be involved in decision-making processes.
The adoption of generative AI within an organization can also
have effects beyond the organization itself. During the workshops
conducted as part of the preparation of this guide, one participant
shared an example in which their organization used generative AI to
produce music for a public demonstration. While using AI-generated
music can reduce financial and time costs, it can also be interpreted
as replacing work that might otherwise have been commissioned
from cultural or artistic workers. Similarly, tasks such as poster
design or illustration—work that in the past would likely have been
outsourced to designers and illustrators—are now increasingly
being carried out in-house by staff using generative AI tools. This
illustrates a tension in which efforts to improve productivity at the
organizational level may have negative impacts on the broader labor
ecosystem and surrounding professional networks.
At the same time, it is necessary to critically examine whether
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