generative AI truly contributes to productivity. While it can serve
as a tool to speed up repetitive tasks or the early stages of idea
exploration, doing so often requires additional time and resources
for verifying the accuracy of AI-generated outputs, correcting
biases or errors, and developing the skills needed to use these
tools effectively. Efforts are also needed to reorganize work
structures so that the adoption of technology does not undermine
the development of workers’ skills and capacities. In this sense,
generative AI should be understood as part of an organization’s
broader digital transformation process. As illustrated by a survey
finding that 95% of companies investing in generative AI have not
achieved net organizational gains from it, this transition is far from
straightforward.1
Copyright Issues in Training Data and Creative Labor
Developing generative AI models requires access to vast amounts of
data. This includes not only texts, images, and code published on the
web, but also copyrighted works such as books and other published
materials. In many cases, AI companies have neither sought explicit
consent from rights holders nor provided compensation for the use
of such works.
These practices have fueled tensions between industry claims of
“fair use” and concerns over the infringement of creators’ rights. At
1 A
ditya Challapally, Chris Pease, Ramesh Raskar, Pradyumna Chari.
The GenAI Divide: State of AI in Business 2025. MIT NANDA.
Generative AI Guide for Civil Society